TikTok Tests New Horizontal, Full-Width Display for Videos

TikTok continues to show the tables on its rivals, who’ve been pushing to repeat its key options, with its personal copycat instruments and choices designed to maximise engagement within the app.

TikTok’s newest experiment on this entrance is a YouTube-style horizontal full-screen display option, offering a complete new strategy to view TikTok clips.

Right here’s what that video seems like whenever you tilt your display:

As you’ll be able to see, some customers are actually seeing a brand new ‘Full Display’ button displayed on display in some clips, which prompts them to show their gadget to the facet to see the full-width show.

Which may present a complete new set of issues for creators, and whenever you mix this with 10 minute uploads, there’s a heap of how during which this may very well be used inside your TikTok content material technique to spice up engagement and curiosity.

And as famous, it’s additionally one other component in TikTok’s push to battle again towards the continued replication of its key parts.

This yr, because it’s continued so as to add extra customers, TikTok has additionally examined:

Okay, so perhaps BeReal doesn’t deserve the replication, because it hasn’t copied anybody else but. However it’s clear that TikTok’s seeking to diversify its providing, because it seeks to maximise its alternatives – which additionally signifies that it’s going to affix the platform replication push, in an effort to maintain its customers from drifting off to different apps as an alternative.

Which, prefer it or not, does work. Many Instagram customers have merely not downloaded TikTok due to the supply of Reels, whereas the view counts on TikTok compilation movies on YouTube would recommend that many individuals are watching that content material there as an alternative, maintaining them away from the short-form video app.

Each Meta and Google have additionally continued to report the rising recognition of Reels and Shorts respectively, which additional underlines the truth that replication, whereas it could appear slightly underhanded, is an efficient product growth tactic.

And now, TikTok’s doing the identical – and once more, this new show format may open up a heap extra content material choices for these contemplating methods to deal with the app in 2023.

TikTok has confirmed to TechCrunch that the brand new horizontal show format is now in testing with chosen customers globally.