TikTok Tops Download Charts Again in November, Though its Growth Momentum is Slowing
TikTok has continued to keep up its dominance because the app of alternative, for younger customers in explicit, although there are some indicators that its progress is now slowing after its meteoric rise over the previous two years.
In response to the latest data from AppFigures, TikTok was as soon as once more essentially the most downloaded app in November, adopted by Instagram, Fb and TikTok enhancing app CapCut.
As you possibly can see in these charts, TikTok and CapCut have been truly one and two on iOS, whereas Instagram stays common on Android, which is not less than in half because of downloads of the app in India, the place TikTok is banned.
And regardless of the numerous rumors of its demise, Fb stays common, particularly in growing markets, whereas the general rise of CapCut as soon as once more factors to the affect of TikTok, and the expanded alternative for the app to facilitate new traits and monetization alternatives.
However as famous, there are some indicators of weak point in TikTok’s to this point unstoppable progress machine.
In response to current knowledge sourced through Sensor Tower (and shared by Eric Seufert), US installs of TikTok declined nearly 33% year-over-year in November.
A progress plateau, to a point, is anticipated, given general downloads of the app over time, nevertheless it’s value noting that Meta’s apps have continued to see obtain momentum, as TikTok has begun to gradual.
Which may not imply something main as but – and I undoubtedly don’t assume it means that TikTok is shedding viewers consideration. But it surely’s one other pattern to look at, and it’ll be fascinating to see if there’s a shift away from TikTok, or whether or not its progress is truly restricted to youthful audiences, very like Snapchat. Though even then, TikTok’s progress has already far outstripped Snap in overall usage.
Will TikTok’s progress trajectory proceed upwards in 2023, or will experiences of harmful trends, connection with the CCP, and the continued replication of its options cease some customers from downloading the app?
It has appeared, up until now, that TikTok was merely going to eat each different app in its path, however possibly, we’re seeing the primary indicators of hesitation, which may mark a extra vital utilization shift in the subsequent yr.