TikTok’s Ad Audience Hits 1.02 billion (And Other Mind-Blowing Stats)


Our new Digital 2022 Global Overview Report—revealed in partnership with Hootsuite and We Are Social—reveals a ton of spectacular new customers milestones. For TikTok. For Fb and Instagram Reels. For Telegram.

Nonetheless, crucial developments typically lie beneath the floor of the headlines, so on this article, we’ll take you past the numbers, and discover what persons are really doing on-line.

Dive in to study extra about your potential attain with social media advertisements on numerous platforms, social media as a information supply, and extra.

Prime 10 takeaways

This video affords a helpful abstract of this 12 months’s important headlines and developments.

The inflection level of social person development

Social media customers grew by 227 million over the previous 12 months, reaching 4.70 billion by the beginning of July 2022. The worldwide social media person base has elevated by greater than 5% over the previous 12 months, with the newest world whole now equal to 59% of the world’s whole inhabitants.

Social media and web person numbers all level to a deceleration in digital development in contrast with the spectacular will increase that we noticed in the course of the top of the COVID-19 pandemic.

July 2022 Digital growth stats: changes in the use of connected devices and services over time)

Nonetheless, present developments point out that two-thirds of the world’s whole inhabitants needs to be on-line by this time subsequent 12 months, and social media customers ought to attain the equal of 60% of the worldwide inhabitants not lengthy afterwards.

Consequently, it’s secure to imagine that we’re now very near—or even perhaps already at—an inflection level of digital development, and we should always anticipate to see development curves proceed to flatten out from right here on.

But it surely’s essential to emphasize that this deceleration is inevitable; with nearly all of the world’s inhabitants now linked, it might be statistically not possible for person numbers to proceed rising indefinitely on the charges we noticed in 2020 and 2021.

Furthermore, the truth that we’ve arrived at this inflection level proves that linked tech is now embedded within the lives of most individuals around the globe.

Consequently, the important thing query is not whether or not our audiences are literally utilizing these applied sciences, however what they’re utilizing them for, and the way we are able to take full benefit of the dear—and always evolving—alternatives that these applied sciences current.

Social is a high information supply

The Reuters Institute’s Digital News Report’s extra putting discovering is that folks at the moment are 2.5x as more likely to flip to social media for information as they’re to show to bodily newspapers and magazines.

July 2022 stats: Media channels used for news (online channels, television, social media, physical print media, radio)

Girls are particularly more likely to flip to social platforms for information, with nearly six in 10 feminine respondents saying that they use social networks and messengers to entry and devour information content material.

At first look, these findings look like fairly completely different to the newest wave of analysis from GWI.

Simply 34.8% of working-age web customers surveyed by GWI in Q1 2022 stated that studying information tales is likely one of the “principal causes” why they use social media.

July 2022 stats: Social media as a source of news (country breakdown)

Information is a driver of social use for individuals 55+

As could be anticipated, youthful adults usually tend to flip to social media for information when put next with their mother and father’ technology.

Virtually two-thirds of respondents aged 18 to 24 stated that they use social media as a supply of stories, in contrast with lower than half of respondents aged 55 and above.

July 2022: Social media as a source of news (age breakdown)

Whereas Reuters stories that youthful persons are extra more likely to devour information content material by way of social media than older age teams, GWI’s information means that youthful individuals’s social information consumption could also be extra incidental.

In different phrases, studying the information isn’t a major purpose why youthful individuals open their social media apps, however they nonetheless see and have interaction with information content material of their social media feeds.

Conversely, whereas Reuters’s information signifies that older age teams are much less probably to make use of social media for information than youthful individuals, information is definitely a much bigger driver of social media exercise amongst these older individuals.

July 2022 stats: Social media as a source of news (age breakdown of internet users who say reading the news is their main reason for using social media)

Fb is the place individuals go for information

In relation to the social media channels that folks use for information, Reuters stories that Fb nonetheless dominates, with almost half of all survey respondents citing Meta’s largest platform as a supply of stories.

YouTube is available in second on this 12 months’s rating, with three in 10 respondents saying that they devour information content material on Alphabet’s major video platform.

Nonetheless, it’s price highlighting that males are extra probably to make use of YouTube for information than girls are.

WhatsApp ranks third on this 12 months’s report, with 22% of respondents saying that they use Meta’s hottest messaging platform as a supply of stories content material.

In the meantime, the variety of respondents who say that they use TikTok for information has nearly doubled since final 12 months, from 4% within the 2021 Digital Information Report, to 7% on this 12 months’s examine.