TikTok’s BeReal Clone App ‘TikTok Now’ is Now Available in Markets Outside the US

TikTok’s separate BeReal clone app is now obtainable in areas exterior the US, with individuals in a position to obtain ‘TikTok Now’ and get day by day prompts to put up a ‘Now’ clip, displaying what they’re as much as at a random time.

As per the Google Play store description of the app:

TikTok Now is the new social platform from TikTok. Share your most genuine moments with the individuals who matter the most. TikTok Now permits you to put up a day by day video or picture at the very same time as your folks. You will obtain a random day by day notification at the similar time as your folks, supplying you with a 3-minute window to take a 10-second video or real-time picture utilizing each the back and front cameras.

Which, in fact, is precisely like BeReal, with TikTok blatantly copying the BeReal mannequin because it seeks to faucet into the rising development.

Social media skilled Matt Navarra shared some additional visuals of the TikTok Now app:

TikTok Now

In the US, TikTok Now has been launched as a feature within the main TikTok app – which is an fascinating method, attempting out variable approaches in completely different markets to measure curiosity in the choice.

TikTok Now

I imply, actually, it could seemingly be of most profit to TikTok to maintain the performance in the app, as that will then get extra individuals utilizing TikTok extra usually, the place it could actually monetize them through adverts, and assist enhance its market presence.

The separate TikTok Now app looks as if an odd tactic in this respect – however then once more, the cross-promotional worth could assist TikTok enhance its presence, and join extra customers by means of to its important platform, which is able to assist to increase its total presence.

Value noting, too, that the vast majority of BeReal users are in the US, so launching a separate app in markets the place BeReal itself has not but gained a foothold may very well be a dilution tactic by TikTok, giving it ‘first mover’ benefit, regardless of replicating the app.

Both method, it’s not nice information for BeReal, which has seen meteoric progress all through the 12 months.

Barely reaching 10,000 customers a 12 months in the past, BeReal is now as much as 10 million daily actives, whereas the app has reportedly been downloaded over 43 million times.

BeReal’s progress has truly surpassed the momentum trajectory of Clubhouse, which was the hype chief in social media circles final 12 months.

BeReal growth chart

Which is an fascinating comparability, not simply in phrases of uncooked numbers, however in phrases of probably end result, with Clubhouse ultimately losing audience as its core options had been replicated by different apps, and struggling to ascertain a workable monetization construction.

BeReal appears to be like set to observe an identical path, with the platform now trying to doubtlessly build in add-on subscription elements to avoid ads, in order to transform its reputation into an precise enterprise. The problem for BeReal in this respect is that it doesn’t command loads of viewers consideration, in regards to time spent, so its solely true, viable pathway to monetization could be through push notification adverts, utilizing the belief that it’s constructed with its day by day updates for promotions as effectively, or sponsored placement in its prompts.

I think neither of these choices could be in style with customers, and ultimately, as the hype dies out, BeReal will probably find yourself being a fad app – which is why greater apps replicating its core options truly is sensible.  

Even for those who don’t prefer it. Positive, it appears a little bit low-cost and nasty to steal concepts from different apps, however as all the platforms would observe, all the key functionalities in social platforms have been replicated over time, as every vital new shift marks a brand new UI benchmark that alters consumer expectations.

The information feed, reactions, Tales – every thing that catches on turns into a ordinary utilization development, which ultimately is sensible as an addition to different platforms as effectively. It’s the nice, social media circle of life, and inside that, it’s troublesome for smaller apps to achieve traction, and tackle the incumbents, who can simply replicate their key options and re-distribute them to their large consumer bases.

I’m unsure that BeReal is going to make it by means of that gauntlet, with TikTok Now probably set to turn out to be an enormous challenger in markets exterior the US.

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