Tips + Examples for Your Next Event

Twitter could be a highly effective software for selling occasions. However most promotions solely cowl the build-up to an occasion. While you stay tweet an occasion, you’ll be able to appeal to consideration at a very powerful time — whereas every little thing is occurring.

Plus, real-time protection of occasions permits your on-line viewers an opportunity to interact with an occasion they might have actually wished to attend.

On this article, we’ll clarify what stay tweeting is and how one can do it properly, together with examples and finest practices.

What is live tweeting?

Live tweeting is posting about an event on Twitter as that event unfolds.

Don’t confuse it with live streaming, which is real-time broadcasting via video. Live tweeting strictly refers to writing tweets. That means publishing tweets, sharing images or videos, and responding to your followers.

While you can live stream on other platforms, like Facebook, stay tweeting is simply achieved on Twitter.

Why stay tweet?

In some methods, stay tweeting is our supply for breaking information. That’s as a result of of us flip to Twitter today to search out out what’s occurring on this planet.

While you stay tweet an occasion, you appeal to engagement from individuals who care about the identical stuff you do. In consequence, you’re prone to hear out of your current followers and join with new audiences.

Dwell tweeting can enhance your model consciousness and place you as an business thought chief. We’d name {that a} win-win.

8 suggestions for efficiently stay tweeting an occasion

Dwell tweeting could look easy, however don’t let appearances deceive you. These tweets require simply as a lot thought and technique as the remainder of your social content material calendar.

Dwell occasions are considerably unpredictable — and that’s half the enjoyable. However with a plan in place, you’ll be able to lean into any surprises with out getting caught off-guard.

Listed below are our prime 8 suggestions that will help you prep for a profitable stay tweet.

1. Do your analysis

Something can occur at a stay occasion, however there’ll at all times be just a few recognized portions. Get your analysis achieved forward of time to keep away from a last-minute scramble.

Is there an agenda? If the occasion you’re selling has a schedule, use it to plan the content material and move of your stay tweets upfront.

Double-check names and handles. You’ll need names and Twitter handles for everybody concerned earlier than the occasion begins. Then, be sure you tag them each time you point out them. This may improve your attain and possibilities of a retweet.

Have hyperlinks helpful. Do some analysis on the occasion attendees, headliners or keynote audio system so you’ll be able to add context to your stay tweets. For instance, when posting a couple of speaker, it’s a good suggestion to incorporate a hyperlink to their bio web page or web site.

2. Arrange your streams

Keep on prime of the stay stream dialog utilizing streams. (In the event you already use a social media administration software like Hootsuite to schedule your tweets, this half is straightforward!)

Streams assist you to monitor exercise in your social accounts and particular subjects, traits or profiles.

We’d advocate establishing two streams. Use one to observe content material that makes use of the official occasion hashtag. Arrange one other with a curated Twitter checklist of individuals concerned within the occasion.

This fashion, you don’t miss a single tweet from a very powerful individuals on the occasion — or the chance to retweet them.

3. Create picture templates for straightforward use

If you wish to embrace photos in your tweets, plan forward by creating high-quality templates you should use to generate content material on the fly.

Make sure that your templates are appropriately sized for Twitter (here’s our up-to-date image size cheatsheet). Plan to incorporate the occasion hashtag, your brand, and different related data.

You may wish to have just a few totally different templates readily available, relying on the content material you wish to create. These can embrace quotes from the occasion, unforgettable stay pictures, and extra.

Then use them as a place to begin when creating social media posts for minimal effort.

4. Get your GIFs in a row

Pull collectively a clutch of content material you’ll be able to simply entry throughout your occasion. In the event you’ve received GIFs and memes on deck, you received’t be scrambling for them on the day.

In the event you need assistance getting began, attempt placing collectively a listing of feelings you and your followers will really feel. Are you reside tweeting an awards present or a efficiency? You may be shocked, shocked or impressed. (Or perhaps less-than-impressed)

Seize just a few GIFs or memes that replicate these emotions so that you will be the primary to react.

5. Be prepped with hashtags

In the event you or your group is accountable for the occasion you’re stay tweeting, be sure you or your staff has created an occasion hashtag.

In the event you’re stay tweeting an occasion that you just haven’t had a hand in organizing, simply be sure you know what the hashtag is.

Professional tip: Arrange a stream in Hootsuite to trace the occasion hashtag, and make sure to use it in each tweet you ship. Hold an eye fixed out for any hashtags that begin gaining recognition throughout the occasion! You may wish to incorporate them into your individual tweets.

6. Fluctuate your content material

Anybody with a Twitter account and two thumbs can stay tweet an occasion. To essentially draw an viewers, you’ll wish to interact and entertain them with various kinds of content material.

Strive mixing it up by incorporating these concepts:

  • Questions or polls a couple of matter associated to the occasion
  • Inspirational quotes from occasion audio system (use your picture templates for these!)
  • Movies, movies, movies! Strive behind-the-scenes footage, updates, or highly effective crowd reactions
  • Retweets of official occasion audio system or insightful feedback in regards to the occasion from different Twitter customers
  • Solutions to questions individuals may need utilizing your occasion hashtag

Notice: In the event you plan to put up pictures or movies from the occasion, be sure you have the right consent and authorization.

In the event you need assistance developing with tweets, try our content idea cheat sheet for inspiration.

7. Tweet with function

Keep in mind, you at all times wish to give your followers worth along with your tweets. You may both entertain them, introduce related data, or add attention-grabbing context.

The official account of the Golden State Warriors does double-duty on this tweet. They have fun one other basket and supply just a little sports activities trivia:

8. Wrap it up and repurpose it

One of many nice issues about stay tweeting is the wealth of content material it could actually give you after the occasion. The effort and time you place into stay tweeting can repay properly into the long run.

Strive turning your hottest tweets right into a weblog. Write a full narrative of how issues went down, together with any challenges you confronted or errors that didn’t make it onto your feed. Individuals at all times love a peek behind the scenes.

It’s also possible to repost your spiciest tweets to your Instagram Tales or share any movies you took on YouTube or Fb.

Your post-live-tweet guidelines

Congratulations! By now, you need to be a stay tweeting professional.

As soon as the adrenaline of stay tweeting your occasion wears off, right here are some things you are able to do to complete robust:

  • Reply to any tweets you didn’t have time for on the day of
  • Ship out a congratulatory tweet to the occasion audio system
  • Tweet a recap of essentially the most thrilling or related components of the occasion
  • Share a hyperlink for extra details about the occasion, particularly for those who’ve taken the time to embed tweets in a weblog put up
  • Take a peek at your Twitter analytics — which stay tweets labored finest and why? Which flopped? The extra , the higher your subsequent stay tweeting session might be

Use Hootsuite to handle your Twitter presence alongside all of your different social media channels. Monitor conversations and lists, develop your viewers, schedule tweets, and rather more — all from a single dashboard. Strive it free right this moment.

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