Top 10 TikTok Influencers in 2023 [+ How to Become One]
Have you ever ever wished to turn into a TikTok influencer? You’re not alone. A few of TikTok’s prime influencers make 1000’s of {dollars} each day with sponsored posts and featured content material. Not to point out, they’re inspiring your entire social media platform’s group with their creativity.
What’s the quickest means to turn into an influencer? Study from the professionals!
We’ve compiled a listing of the highest TikTok influencers in 2023, so you will get an concept of who’s making waves on TikTok and the way to begin your influencer marketing program.
Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
What is a TikTok influencer?
A TikTok influencer is technically defined as someone who has 1,000 followers or more on TikTok. While TikTok influencers have a great reach and the potential to become famous, they are also tasked with creating the kind of content that resonates with their audience. Influencers may use sponsored posts, product placement, or other partnerships to make money on TikTok.
The TikTok platform launched the TikTok Creator Fund, a partnership program that pays content material creators for his or her content material. To qualify for TikTok Creator Fund, you want to have at the least 100,000 followers and 100,000 video views in the final 30 days. This may be an effective way to monetize your TikTok profile and push your TikTok profession ahead.
Top 10 TikTok influencers in 2023
From style and sweetness to comedy and music, TikTok is house to an extremely numerous vary of influencers. Listed below are the highest 10 TikTok influencers in 2023.
1. Charli D’amelio,@charlidamelio (148.7 million)
@charlidamelio @Markell Washington dc @KARA
Charli D’amelio hails from Connecticut and is TikTok’s hottest influencer. In 2019, she began posting dance movies to trending songs on TikTok and rapidly rose to fame. She now has shut to 150 million followers, and her content material consists of vlogs, skits, and dance challenges.
However Charli didn’t let her success cease at TikTok. She has her personal fragrance line, sponsorship gigs with EOS and Hollister, an original show on Hulu, and has even began releasing music.
In 2020, she turned the youngest particular person ever to make it onto Fortune’s 40 Under 40 checklist. Charli has additionally appeared in different magazines like Time 100 Subsequent and Teen Vogue’s Younger Hollywood Class of 2021.
Need to take after Charli? An enormous a part of Charli’s attraction is her authenticity. To turn into a TikTok influencer, you will need to even be real and unapologetic about who you’re. Whether or not you’re creating humorous movies or educating viewers one thing, it’s vital that your content material comes from the center.
2. Bella Poarch, @bellapoarch (92.4 million)
@bellapoarch Swarovski Jewellery makes all the pieces higher✨💛 @Swarovski #Swarovski #RevealYourFacets #SwarovskiLucent #ad
Beforehand touting the quantity three spot on most prime TikTok influencer lists, 25-year-old Bella Poarch has gained huge TikTok fame in a comparatively quick time period.
Bella’s TikTok profession started when she posted a lip-syncing video to Millie B’s “M to the B,” which rapidly went viral. This TikTok was the most liked TikTok in TikTok history and gained over 60 million likes.
Apart from lip-syncing, dancing, and exhibiting off her style fashion, Bella additionally posts cosplay content material in addition to some life-style content material. Bella has additionally established herself musically with the discharge of her new EP, Dolls. Not to point out, she’s constructed a profitable TikTok profession and turn into one of many prime TikTok influencers to watch.
If you would like to comply with in Bella’s footsteps and turn into a TikTok influencer your self, it’s vital to keep in mind that TikTok success doesn’t occur in a single day. You want to be affected person and constant together with your TikTok content material and regularly construct up an viewers. Discover a area of interest which you can give attention to or mix totally different subjects, resembling style and gaming, to create distinctive TikTok content material.
Moreover, use the TikTok algorithm to your benefit by researching the most well-liked hashtags and tendencies in order to get extra views and followers.
3. Addison Rae Easterling,@addisonre (88.7 million)
@addisonre Dc @Spencer Wattenberg
No TikTok prime influencer checklist can be full with out mentioning Addison Rae Easterling. Coming to you all the way in which from Louisiana, the TikTok star has been dubbed one of manyhottest social media stars by The New York Times.
Addison has amassed an enormous TikTok following thanks to her lip-syncing movies and dancing strikes. She even created a TikTok dancing group referred to as The Hype House, which options TikTok stars like Charlie D’Amelio and Chase Hudson.
Her TikTok success even led to signing with expertise company WME, a number of sponsored put up offers with American Eagle, making a podcast (That Was Fun? With Addison & Sheri), and casting in a film (He’s All That). Forbes named her certainly one of TikTok’s top influencers in August 2020.
The key to Addison’s success? Consistency and variety. Not solely does this 22-year-old TikTok star put up often, however she can be energetic all throughout TikTok, together with TikTok Challenges and TikTok Dwell. She is continually creating new content material, giving her followers one thing to look ahead to each time they open the app.
4. Zach King,@zachking (70.9 million)
@zachking Mad respect for anybody that could be a avenue performer
Are you sufficiently old to keep in mind Vine? Properly, in case you do, then you understand Zach King. Zach initially made a reputation for himself on the short-form video-sharing platform Vine earlier than TikTok was even a factor. Now one of many prime TikTok influencers, Zach is an knowledgeable at creating illusions and mesmerizing movies by way of enhancing.
Zach’s TikTok account is exclusive in that he posts a variety of content material. From humorous TikToks to high-production illusions, Zach all the time finds methods to shock and captivate his viewers. With over 70 million followers, Zach is persistently employed by manufacturers to create content material for advertising and marketing campaigns.
What are you able to study from Zach? Properly, for starters, you could possibly attempt experimenting with TikTok results and filters to create attention-grabbing edits. You also needs to consider artistic methods to have interaction your viewers, in addition to contemplate creating a signature fashion to make your TikTok movies stand out.
5. Dixie D’amelio, @dixiedamelio (57.5 million)
@dixiedamelio ❤️ @Sabrina Carpenter
Top TikTok influencer Dixie D’amelio has a reputation you most likely acknowledge. Why? Properly, she’s the #1 TikTok influencer Charli D’amelio’s sister, after all.
However Dixie isn’t one to be outshined by her youthful sister. She’s a singer and certainly one of TikTok’s prime influencers herself, receiving sponsorship offers from prime manufacturers like Hollister and Morphe. Dixie additionally launched her first single, “Be Happy,” in June 2020 and appeared on the TV sequence Attaway Basic–proving she will do all of it.
Dixie can be on the case of Hulu’s The D’Amelio Present, which follows Charli, Dixie, their dad Marc, and their mom Heidi’s each day lives.
For those who’re trying to comply with in Dixie’s footsteps and turn into a TikTok influencer, it helps to have a well-known youthful sister (haha). All jokes apart, the D’amelios are a shining instance of how diversifying your content material, on and off TikTok, could be an important a part of turning into a long-lasting TikTok influencer.
6. Jason Derulo,@jasonderulo (56.6 million)
@jasonderulo Ppl get us combined up on a regular basis @joshvfx
♬ Jiggle Jiggle – Jason Derulo & Duke & Jones & Louis Theroux
Don’t lie, you probably did the voice, didn’t you? *Jasonnn Deruuuloooo*
Singer, songwriter, and dance machine, Jason Derulo has turn into a TikTok celebrity. Along with his nice humorousness and well-known collaborations with TikTok stars like Zach King, the Lopez brothers, Michael Le, and Will Smith, it’s no shock that he has over 56 million followers on TikTok. He even launched a single titled “Savage Love” with beatmaker Jawsh 685 in 2020, which was used to create TikTok challenges.
If you would like to be a TikTok influencer like Jason Derulo, it’s vital to discover what makes you distinctive and give attention to that. Collaborate with different TikTok stars, and all the time keep in mind to put up content material that’s entertaining and fascinating.
7. Spencer Polanco Knight,@spencerx (55.3 million)
@spencerx Hiya, Georgie 🗣🤡👋🏼
Self-proclaimed “mouth music man” Spencer Polanco Knight is certainly one of TikTok’s prime influencers. Born in New York Metropolis, Spencer X has received the hearts of TikTok customers around the globe along with his free-flowing beatboxing and musical tracks.
His TikTok account, which at the moment has 55.3 million followers, was first propelled to fame following the discharge of two viral movies, one in which he beatboxes 14 totally different genres and one other that includes 20 customized sound results–straight from his mouth. He additionally collaborated with well-known musical stars like Alicia Keys, Hip Hop artist Russ, Marshmello, Sean Kingston, and TikTok stars Lopez Brothers.
Spencer X’s success on TikTok is essentially attributed to his distinctive model, dedication to producing high quality content material, and being part of TikTok’s bigger group by partaking with different customers. He additionally is aware of his viewers intimately, creating content material tailor-made to the TikTok life-style and that includes fashionable TikTok tendencies. This has helped Spencer X to turn into one of many prime TikTok influencers, gaining recognition from Forbes,Insider, and extra.
8. Loren Grey,@lorengray (54.5 million)
@lorengray im normally the issue
Subsequent up is 20-year-old Loren Grey from Pottstown, Pennsylvania. Loren is a TikTok star, singer, and entrepreneur. She first rose to fame after gaining followers on Musical.ly earlier than TikTok’s creation in 2017. Since then, her fanbase has grown to over 54 million TikTok followers, 3.73 million YouTube subscribers, and 23.6 million Instagram followers at the moment.
Loren is broadly identified for her artistic content material that includes lip-sync and authentic songs. In 2021, she signed a take care of Virgin Data and has launched ten singles since then. Due to her TikTok fame, Loren has been in a position to land partnership offers with Revlon, Skechers, Hyundai, and Burger King. In December 2020, she launched her personal jewellery model&always.
Loren is an effective instance of what occurs while you get in early and don’t hand over. She’s constructed a powerful profession and fan base with TikTok as her essential platform.
9. Michael Je,@justmaiko (52.3 million)
@justmaiko convey it over to my place.. dc me(:
Dancer and TikTok influencer Michael. Le, or JustMaiko, is a Florida native who has been Tiktokking since 2016. Michael is finest identified for his dancing movies and tutorials that function him executing sophisticated strikes with ease. He has partnered with varied different dancers, personalities, and social media influencers, resembling Jason Derulo, Crissa Jackson, and Mikeila J.
As an expert TikToker and teacher, Michael is an advocate for TikTok as a platform for aspiring dancers to showcase their expertise. He’s additionally an enormous household man, and frequently options his two youthful brothers in his movies–that are extremely cute, let’s be sincere.
Michael combines his innate dancing expertise along with his humorousness and household values to create content material that TikTok followers love.
10. Riyaz Aly,@riyaz.14 (45.4 million)
@riyaz.14 Oy hoy! ❤️🌹 #riyaz #duetwithriyaz ib: @sujanrae123
♬ MEMBA & EVAN GIIA – For Aisha (Featured in “The Sky Is Pink”) – Shweta Bhintade⚡️🖤
The youngest TikTok influencer on this checklist is Riyaz Aly, a 16-year-old TikToker and Bollywood actor. He has earned an enormous TikTok fanbase of over 45 million followers thanks to his Bollywood-style lip-syncing and dance movies.
Riyaz has gained movie star standing in his house nation of India, thanks to the TikTok platform. He’s additionally been featured in a number of hit music movies, together with Tony Kakkar’s “Yaari Hai!!” and Rajat Nagpal’s “Pahadan.”
Riyaz is a good instance of how discovering a distinct segment and staying according to TikTok may help you construct a following, even while you’re solely 16!
How to turn into a TikTok influencer
Whereas these listed above are TikTok stars, anybody can turn into a TikTok influencer with the appropriate technique, a bit of additional free time, and a little bit of creativity. Listed below are some ideas to show you how to get began as a TikTok influencer.
Discover your area of interest
TikTok is filled with content material, and it may be onerous to stand out from the gang in case your movies aren’t distinctive. Discovering an space you’ll be able to specialize in will make it simpler for individuals to acknowledge and comply with your TikTok channel.
Identical to Zach King is the particular results grasp on TikTok and Riyaz Aly is the Bollywood star, yow will discover an space to specialize in and make it yours. TikTok influencers are most profitable after they have a distinct segment they’ll give attention to and construct their followers round.
@nilered Burning sulfur singes what’s left of my eyeballs #science #chemistry #nilered
Know your goal market
That is advertising and marketing 101. If you understand precisely who your viewers is, you’ll haven’t any downside creating movies they love. That might imply understanding the age, gender, and pursuits of your followers. Or researching tendencies associated to your area of interest. Figuring out what works finest for TikTok and tailoring your content material to these tendencies may help you develop your viewers and increase engagement charges.
@unreal_keanu Select your fav Keanu #keanureeves #neo #constantine
(*10*)
Submit persistently
If TikTok customers need to keep related, they want to put up frequently and infrequently. The truth is, knowledge exhibits that TikTok influencers ought to purpose to post one to four times per day. This lets TikTok know you’re placing in the hassle to create related content material. Plus, it provides your followers one thing to look ahead to.
@brentrivera For this reason i hate clowns😂 @merrickhanna
Get fashionable
Traits are to TikTok as hashtags are to Twitter. TikTok influencers want to know what’s trending on the platform and when it’s time to soar on the bandwagon.
TikTok tendencies usually come in waves, so get forward of the sport by leaping on them early. TikTok influencers who can do that efficiently are sometimes rewarded with a lift in their views and are in a position to attain new audiences.
@jamescharles crushed it 😌 @Michael Sanzone @Anthony Gargiula @nataliejanesings
Be relatable
Whereas TikTok is all about being artistic and having enjoyable, TikTok influencers additionally want to hold it actual.
Charli D’amelio is a good instance of this truth, together with her signature TikTok dance movies and confessional fashion. She has managed to keep true to her area of interest whereas additionally adapting to the ever-changing TikTok tendencies, permitting her to stay one of many prime TikTok influencers.
Professional tip: Don’t attempt to be somebody you’re not. In addition to entertaining them, TikTok influencers ought to purpose to create content material that’s relatable and emotionally partaking. It will show you how to to construct a loyal viewers, who shall be extra probably to tune in to your content material day by day reasonably than simply while you put up a few trending subject.
@charlidamelio that is half my drafts a bunch of unfinished vlogs lol additionally we didnt get tattoos and went to dinner at 8
FAQs about TikTok influencers
Who’s the most well-liked TikTok influencer?
The preferred TikTok influencer is Charli D’amelio, who has over 148 million followers. Different TikTok influencers with excessive follower counts embrace Bella Poarch (92.4m), Addison Rae (88.7m), and Zach King (70.9m).
Are TikTok influencers paid?
Sure, TikTok influencers are paid–and nicely. Among the hottest TikTok influencers earn greater than $20,000 per put up. Influencers can earn cash in quite a few methods, from sponsored posts to TikTok’s Creator Fund.
So as to make cash instantly from the app, TikTok influencers should have at the least 10,000 followers, 100,000 video views in the final 30 days, and be 18 years or older. Study extra about how much influencers are paid on the Hootsuite weblog.
How do you get to be a TikTok influencer?
To turn into a TikTok influencer your self, you want to create the kind of content material that resonates with TikTok’s viewers. TikTok customers favor content material that’s entertaining, lighthearted, and enjoyable. Movies that includes lip-syncing, comedic skits, or dancing will normally carry out higher than longer-form vlogs. Add your movies to TikTok frequently and use trending hashtags and subjects to assist enhance their attain.
When you acquire traction, you’ll be able to associate with different TikTok influencers in related fields. Or, attempt to get featured on TikTok’s curated For You page. It will assist develop your fan base and make it simpler for manufacturers to discover you.
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