Top 10 TikTok Influencers in 2023 [+ How to Become One]

Have you ever ever needed to grow to be a TikTok influencer? You’re not alone. A few of TikTok’s prime influencers make 1000’s of {dollars} day by day with sponsored posts and featured content material. Not to point out, they’re inspiring the complete social media platform’s neighborhood with their creativity.

What’s the quickest approach to grow to be an influencer? Be taught from the professionals!

We’ve compiled a listing of the highest TikTok influencers in 2023, so you may get an concept of who’s making waves on TikTok and the way to begin your influencer marketing program.

What is a TikTok influencer?

A TikTok influencer is technically defined as someone who has 1,000 followers or more on TikTok. While TikTok influencers have a great reach and the potential to become famous, they are also tasked with creating the kind of content that resonates with their audience. Influencers may use sponsored posts, product placement, or other partnerships to make money on TikTok.

The TikTok platform launched the TikTok Creator Fund, a partnership program that pays content material creators for his or her content material. To qualify for TikTok Creator Fund, you want to have not less than 100,000 followers and 100,000 video views in the final 30 days. This may be an effective way to monetize your TikTok profile and push your TikTok profession ahead.

Top 10 TikTok influencers in 2023

From style and sweetness to comedy and music, TikTok is residence to an extremely numerous vary of influencers. Listed below are the highest 10 TikTok influencers in 2023.

1. Charli D’amelio,@charlidamelio (148.7 million)


@Markell Washington dc @KARA

♬ Conceited – Flo Milli

Charli D’amelio hails from Connecticut and is TikTok’s hottest influencer. In 2019, she began posting dance movies to trending songs on TikTok and shortly rose to fame. She now has shut to 150 million followers, and her content material consists of vlogs, skits, and dance challenges.

However Charli didn’t let her success cease at TikTok. She has her personal fragrance line, sponsorship gigs with EOS and Hollister, an original show on Hulu, and has even began releasing music.

In 2020, she turned the youngest particular person ever to make it onto Fortune’s 40 Under 40 record. Charli has additionally appeared in different magazines like Time 100 Subsequent and Teen Vogue’s Younger Hollywood Class of 2021.

Need to take after Charli? An enormous a part of Charli’s attraction is her authenticity. To grow to be a TikTok influencer, you need to even be real and unapologetic about who you might be. Whether or not you’re creating humorous movies or educating viewers one thing, it’s vital that your content material comes from the center.

2. Bella Poarch, @bellapoarch (92.4 million)


Swarovski Jewellery makes every part higher✨💛 @Swarovski #Swarovski #RevealYourFacets #SwarovskiLucent #ad

♬ I love U – Official Sound Studio

Beforehand touting the quantity three spot on most prime TikTok influencer lists, 25-year-old Bella Poarch has gained huge TikTok fame in a comparatively quick time period.

Bella’s TikTok profession started when she posted a lip-syncing video to Millie B’s “M to the B,” which shortly went viral. This TikTok was the most liked TikTok in TikTok history and gained over 60 million likes.

Apart from lip-syncing, dancing, and exhibiting off her style fashion, Bella additionally posts cosplay content material in addition to some life-style content material. Bella has additionally established herself musically with the discharge of her new EP, Dolls. Not to point out, she’s constructed a profitable TikTok profession and grow to be one of many prime TikTok influencers to watch.

In order for you to observe in Bella’s footsteps and grow to be a TikTok influencer your self, it’s vital to do not forget that TikTok success doesn’t occur in a single day. You want to be affected person and constant along with your TikTok content material and steadily construct up an viewers. Discover a area of interest you could give attention to or mix totally different matters, equivalent to style and gaming, to create distinctive TikTok content material.

Moreover, use the TikTok algorithm to your benefit by researching the preferred hashtags and developments in order to get extra views and followers.

3. Addison Rae Easterling,@addisonre (88.7 million)


Dc @Spencer Wattenberg

♬ We Not Humping – Remix – Monaleo & Flo Milli

No TikTok prime influencer record can be full with out mentioning Addison Rae Easterling. Coming to you all the best way from Louisiana, the TikTok star has been dubbed one of manyhottest social media stars by The New York Times.

Addison has amassed a large TikTok following thanks to her lip-syncing movies and dancing strikes. She even created a TikTok dancing group referred to as The Hype House, which options TikTok stars like Charlie D’Amelio and Chase Hudson.

Her TikTok success even led to signing with expertise company WME, a number of sponsored publish offers with American Eagle, making a podcast (That Was Fun? With Addison & Sheri), and casting in a film (He’s All That). Forbes named her one among TikTok’s top influencers in August 2020.

The key to Addison’s success? Consistency and variety. Not solely does this 22-year-old TikTok star publish continuously, however she can also be lively all throughout TikTok, together with TikTok Challenges and TikTok Reside. She is continually creating new content material, giving her followers one thing to look ahead to each time they open the app.

4. Zach King,@zachking (70.9 million)


Mad respect for anybody that could be a road performer

♬ original sound – Zach King

Are you sufficiently old to keep in mind Vine? Nicely, when you do, then you recognize Zach King. Zach initially made a reputation for himself on the short-form video-sharing platform Vine earlier than TikTok was even a factor. Now one of many prime TikTok influencers, Zach is an knowledgeable at creating illusions and mesmerizing movies via enhancing.

Zach’s TikTok account is exclusive in that he posts a variety of content material. From humorous TikToks to high-production illusions, Zach at all times finds methods to shock and captivate his viewers. With over 70 million followers, Zach is persistently employed by manufacturers to create content material for advertising campaigns.

What are you able to study from Zach? Nicely, for starters, you can attempt experimenting with TikTok results and filters to create attention-grabbing edits. You also needs to consider inventive methods to interact your viewers, in addition to think about creating a signature fashion to make your TikTok movies stand out.

5. Dixie D’amelio, @dixiedamelio (57.5 million)


❤️ @Sabrina Carpenter

♬ Nonsense – Sped Up Version – Sabrina Carpenter

Top TikTok influencer Dixie D’amelio has a reputation you most likely acknowledge. Why? Nicely, she’s the #1 TikTok influencer Charli D’amelio’s sister, in fact.

However Dixie isn’t one to be outshined by her youthful sister. She’s a singer and one among TikTok’s prime influencers herself, receiving sponsorship offers from prime manufacturers like Hollister and Morphe. Dixie additionally launched her first single, “Be Happy,” in June 2020 and appeared on the TV sequence Attaway Basic–proving she will be able to do all of it.

Dixie can also be on the case of Hulu’s The D’Amelio Present, which follows Charli, Dixie, their dad Marc, and their mom Heidi’s day by day lives.

Should you’re wanting to observe in Dixie’s footsteps and grow to be a TikTok influencer, it helps to have a well-known youthful sister (haha). All jokes apart, the D’amelios are a shining instance of how diversifying your content material, on and off TikTok, may be a vital a part of turning into a long-lasting TikTok influencer.

6. Jason Derulo,@jasonderulo (56.6 million)


Ppl get us blended up on a regular basis @joshvfx

♬ Jiggle Jiggle – Jason Derulo & Duke & Jones & Louis Theroux

Don’t lie, you probably did the voice, didn’t you? *Jasonnn Deruuuloooo*

Singer, songwriter, and dance machine, Jason Derulo has grow to be a TikTok celebrity. Together with his nice humorousness and well-known collaborations with TikTok stars like Zach King, the Lopez brothers, Michael Le, and Will Smith, it’s no shock that he has over 56 million followers on TikTok. He even launched a single titled “Savage Love” with beatmaker Jawsh 685 in 2020, which was used to create TikTok challenges.

In order for you to be a TikTok influencer like Jason Derulo, it’s vital to discover what makes you distinctive and give attention to that. Collaborate with different TikTok stars, and at all times keep in mind to publish content material that’s entertaining and fascinating.

7. Spencer Polanco Knight,@spencerx (55.3 million)


Hiya, Georgie 🗣🤡👋🏼

♬ original sound – Spencer X

Self-proclaimed “mouth music man” Spencer Polanco Knight is one among TikTok’s prime influencers. Born in New York Metropolis, Spencer X has gained the hearts of TikTok customers all over the world together with his free-flowing beatboxing and musical tracks.

His TikTok account, which at the moment has 55.3 million followers, was first propelled to fame following the discharge of two viral movies, one in which he beatboxes 14 totally different genres and one other that includes 20 customized sound results–straight from his mouth. He additionally collaborated with well-known musical stars like Alicia Keys, Hip Hop artist Russ, Marshmello, Sean Kingston, and TikTok stars Lopez Brothers.

Spencer X’s success on TikTok is essentially attributed to his distinctive model, dedication to producing high quality content material, and being part of TikTok’s bigger neighborhood by participating with different customers. He additionally is aware of his viewers intimately, creating content material tailor-made to the TikTok life-style and that includes common TikTok developments. This has helped Spencer X to grow to be one of many prime TikTok influencers, gaining recognition from Forbes,Insider, and extra.

8. Loren Grey,@lorengray (54.5 million)


im normally the issue

♬ original sound – fischbch

Subsequent up is 20-year-old Loren Grey from Pottstown, Pennsylvania. Loren is a TikTok star, singer, and entrepreneur. She first rose to fame after gaining followers on earlier than TikTok’s creation in 2017. Since then, her fanbase has grown to over 54 million TikTok followers, 3.73 million YouTube subscribers, and 23.6 million Instagram followers at present.

Loren is broadly identified for her inventive content material that includes lip-sync and authentic songs. In 2021, she signed a take care of Virgin Information and has launched ten singles since then. Due to her TikTok fame, Loren has been in a position to land partnership offers with Revlon, Skechers, Hyundai, and Burger King. In December 2020, she launched her personal jewellery model&always.

Loren is an effective instance of what occurs whenever you get in early and don’t surrender. She’s constructed a powerful profession and fan base with TikTok as her important platform.

9. Michael Je,@justmaiko (52.3 million)


convey it over to my place.. dc me(:

♬ original sound – 𝙖𝙧𝙞𝙛𝙛_ – 𝙖𝙧𝙞𝙛𝙛_

Dancer and TikTok influencer Michael. Le, or JustMaiko, is a Florida native who has been Tiktokking since 2016. Michael is greatest identified for his dancing movies and tutorials that characteristic him executing sophisticated strikes with ease. He has partnered with numerous different dancers, personalities, and social media influencers, equivalent to Jason Derulo, Crissa Jackson, and Mikeila J.

As an expert TikToker and teacher, Michael is an advocate for TikTok as a platform for aspiring dancers to showcase their expertise. He’s additionally a giant household man, and usually options his two youthful brothers in his movies–that are extremely cute, let’s be sincere.

Michael combines his innate dancing expertise together with his humorousness and household values to create content material that TikTok followers love.

10. Riyaz Aly,@riyaz.14 (45.4 million)


Oy hoy! ❤️🌹 #riyaz #duetwithriyaz ib: @sujanrae123

♬ MEMBA & EVAN GIIA – For Aisha (Featured in “The Sky Is Pink”) – Shweta Bhintade⚡️🖤

The youngest TikTok influencer on this record is Riyaz Aly, a 16-year-old TikToker and Bollywood actor. He has earned a large TikTok fanbase of over 45 million followers thanks to his Bollywood-style lip-syncing and dance movies.

Riyaz has gained movie star standing in his residence nation of India, thanks to the TikTok platform. He’s additionally been featured in a number of hit music movies, together with Tony Kakkar’s “Yaari Hai!!” and Rajat Nagpal’s “Pahadan.”

Riyaz is a superb instance of how discovering a distinct segment and staying in line with TikTok may also help you construct a following, even whenever you’re solely 16!

How to grow to be a TikTok influencer

Whereas these listed above are TikTok stars, anybody can grow to be a TikTok influencer with the appropriate technique, a bit further free time, and a little bit of creativity. Listed below are some suggestions to provide help to get began as a TikTok influencer.

Discover your area of interest

TikTok is filled with content material, and it may be exhausting to stand out from the group in case your movies aren’t distinctive. Discovering an space you’ll be able to specialize in will make it simpler for individuals to acknowledge and observe your TikTok channel.

Identical to Zach King is the particular results grasp on TikTok and Riyaz Aly is the Bollywood star, you will discover an space to specialize in and make it yours. TikTok influencers are most profitable after they have a distinct segment they’ll give attention to and construct their followers round.


Burning sulfur singes what’s left of my eyeballs #science #chemistry #nilered

♬ original sound – NileRed

Know your goal market

That is advertising 101. If you recognize precisely who your viewers is, you’ll don’t have any drawback creating movies they love. That would imply understanding the age, gender, and pursuits of your followers. Or researching developments associated to your area of interest. Realizing what works greatest for TikTok and tailoring your content material to these developments may also help you develop your viewers and increase engagement charges.


Select your fav Keanu #keanureeves #neo #constantine


Put up persistently

If TikTok customers need to keep related, they want to publish usually and sometimes. In actual fact, knowledge reveals that TikTok influencers ought to goal to post one to four times per day. This lets TikTok know you’re placing in the hassle to create related content material. Plus, it offers your followers one thing to look ahead to.


This is the reason i hate clowns😂 @merrickhanna

♬ original sound – Brent Rivera

Get fashionable

Developments are to TikTok as hashtags are to Twitter. TikTok influencers want to know what’s trending on the platform and when it’s time to bounce on the bandwagon.

TikTok developments usually come in waves, so get forward of the sport by leaping on them early. TikTok influencers who can do that efficiently are sometimes rewarded with a lift in their views and are in a position to attain new audiences.


crushed it 😌 @Michael Sanzone @Anthony Gargiula @nataliejanesings

♬ original sound – James Charles

Be relatable

Whereas TikTok is all about being inventive and having enjoyable, TikTok influencers additionally want to hold it actual.

Charli D’amelio is a superb instance of this reality, together with her signature TikTok dance movies and confessional fashion. She has managed to keep true to her area of interest whereas additionally adapting to the ever-changing TikTok developments, permitting her to stay one of many prime TikTok influencers.

Professional tip: Don’t attempt to be somebody you’re not. In addition to entertaining them, TikTok influencers ought to goal to create content material that’s relatable and emotionally participating. This may provide help to to construct a loyal viewers, who can be extra doubtless to tune in on your content material each day reasonably than simply whenever you publish a few trending subject.


that is half my drafts a bunch of unfinished vlogs lol additionally we didnt get tattoos and went to dinner at 8

♬ original sound – charli d’amelio

FAQs about TikTok influencers

Who’s the preferred TikTok influencer?

The preferred TikTok influencer is Charli D’amelio, who has over 148 million followers. Different TikTok influencers with excessive follower counts embody Bella Poarch (92.4m), Addison Rae (88.7m), and Zach King (70.9m).

Are TikTok influencers paid?

Sure, TikTok influencers are paid–and nicely. A few of the hottest TikTok influencers earn greater than $20,000 per publish. Influencers can earn cash in various methods, from sponsored posts to TikTok’s Creator Fund.

So as to generate profits straight from the app, TikTok influencers should have not less than 10,000 followers, 100,000 video views in the final 30 days, and be 18 years or older. Be taught extra about how much influencers are paid on the Hootsuite weblog.

How do you get to be a TikTok influencer?

To grow to be a TikTok influencer your self, you want to create the kind of content material that resonates with TikTok’s viewers. TikTok customers desire content material that’s entertaining, lighthearted, and enjoyable. Movies that includes lip-syncing, comedic skits, or dancing will normally carry out higher than longer-form vlogs. Add your movies to TikTok usually and use trending hashtags and matters to assist improve their attain.

When you achieve traction, you’ll be able to associate with different TikTok influencers in comparable fields. Or, attempt to get featured on TikTok’s curated For You page. This may assist develop your fan base and make it simpler for manufacturers to discover you.

Develop your TikTok presence alongside your different social channels utilizing Hootsuite. Schedule and publish posts for the very best instances, interact your viewers, and measure efficiency — all from one easy-to-use dashboard. Attempt it free at present.

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