Twitter Adds Tweet Bookmark Count to Details View

I’m undecided what it’s concerning the minor tweet particulars that Elon Musk believes will change the best way that folks understand tweets, however he appears fairly targeted on giving customers an increasing number of context about how their tweets are shared, or not, within the hopes that it’ll set off extra curiosity in tweeting extra typically.

Twitter’s newest replace on this entrance is a new display of tweet bookmarks inside the particulars show – i.e. the itemizing of tweet data you see while you faucet by means of to develop a tweet.

As you possibly can see on this instance from reverse engineering knowledgeable Jane Manchun Wong, you’ll now have much more metrics added to the decrease line of your tweet, as a way to see:

• Complete retweets
• Complete quote tweets
• Complete likes
• Complete bookmarks

There’s additionally the tweet view rely, which Twitter rolled out in December, and was additionally initially tacked onto the top of that decrease stat line, earlier than Twitter updated the format in January, as a result of it regarded too clunky like this:

However now it’s added bookmarks to the show anyway – which appears fairly cluttered, and actually, not significantly priceless as a stat. Although extra knowledge is all the time higher. Possibly there’s some perception to be gleaned from every totally different factor.

So why is Twitter including a bookmarks counter in any respect?

Properly, once more, Twitter 2.0 chief Elon Musk appears satisfied that by offering extra context as to how individuals work together with tweets, that may make individuals extra inclined to share extra typically.

Again in December, Elon tweeted that he felt the bookmarks operate had been hidden behind an ‘obscure UI’, which had probably stopped many customers from using it. He then vowed to make bookmarks an even bigger factor, whereas additionally trying to add bookmarks into each tweet’s like count.

It appeared that Elon was attempting to enhance bookmarks instead to likes – as a result of generally there is likely to be content material that you just’re enthusiastic about studying, however you don’t essentially need to ‘like’ as such.

However then once more, counting bookmarks as ‘quiet likes’ implies that you’re successfully amplifying that content material both manner, which considerably negates the alternate performance argument.

I’m not totally certain what the motivation is, however now, you’ll have extra context as to how persons are interacting together with your tweets, and perhaps, in future, bookmarks can be utilized otherwise to dictate algorithmic attain.

Or one thing. I don’t know – all I do know for certain is that bookmarks now have their very own counter. In some circumstances, that could be an fascinating knowledge level.