Twitter Announces ‘Innovators’ Ad Agency Awards for 2022


Twitter has introduced that it’s holding its ‘Innovators’ company awards program as soon as once more in 2022, which celebrates best-in-class media planning and promotions amongst its world company companions.

Initially launched in 2019, Twitter’s Innovators Awards present a possibility to showcase the most effective advert campaigns on the platform, rewarding the expertise concerned, whereas additionally serving to to offer steerage for different manufacturers on the right way to method their tweet efforts.

The awards this time round might be allotted in 5 classes:

  • Greatest Launch Marketing campaign
  • Greatest Join Marketing campaign
  • Greatest Conversion Marketing campaign
  • Greatest Social Influence Marketing campaign
  • Innovator of the 12 months

Entries open on June twentieth, with companies in a position to submit until the top of October, whereas Twitter says that it’s going to additionally undertake an ‘Agency Roadshow’ in places of work throughout the globe, together with in Singapore, New York, London and France – ‘to teach and help company companions concerned with collaborating’.

For normal advertisers, there’s not a heap of speedy worth from the initiative, however as famous, it will possibly assist in offering steerage as to the right way to method your Twitter advert efforts, via examination of the eventual winners and their campaigns.

Final 12 months, KFC, Cadbury and Spotify have been among the winners, based mostly on particular campaigns put up for consideration.

Twitter Innovators Awards

These campaigns, which you’ll search for within the app, might present some extra suggestions and pointers for your efforts, providing you with perception into how the highest advert minds are approaching Twitter engagement.

Eligible companies can go to innovators.twitter.com to submit a nomination.





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