Twitter Expands Access to ‘Location Highlight’ Module in Professional Accounts

Excellent news for manufacturers on Twitter – now, all companies in the US, the UK, Canada, and Australia can add a new ‘Location Spotlight’ module on their business account, which incorporates location data, enterprise hours, and extra contact strategies.

As you’ll be able to see in this instance on the Twitter for Enterprise web page, the Highlight module features a vary of extra enterprise info parts inside a separate part beneath your principal profile data, and above your tweets.

The module is a part of Twitter’s Professional Profiles option, which is accessible to all companies, without spending a dime, inside the app.

Twitter’s been slowly increasing its Professional Profile instruments, after preliminary testing of the choice first began in April last year, with chosen manufacturers participating in the beta program. Twitter then began inviting extra companies to sign-up, earlier than opening it to all applicants in September.

Now, you’ll be able to convert to a Professional Profile via your account options, so that you don’t even want to undergo Twitter’s full approval course of to swap to a professional presence.

The Location Highlight module is certainly one of a number of new parts that Twitter’s growing to assist manufacturers maximize their presence in the app. It’s a easy means to give your model presence a extra skilled look, whereas it additionally supplies extra info to assist folks get in contact, which may generate extra leads from the app.

Twitter Location Spotlight

(Notice: The ‘Store Highlight’ mentions right here is Twitter’s re-named Shop module, which is at present solely obtainable to chosen manufacturers in the US).

The place Twitter plans to go subsequent with its Professional instruments is anybody’s guess, with even Twitter seemingly unclear, given the pending Elon Musk takeover. Some have speculated that Twitter may go the Fb route, and ultimately limit the attain of enterprise accounts in order to pressure extra manufacturers to pay for adverts.

That appears unlikely on Twitter, however there’s a threat that by changing your profile that you could possibly threat algorithmic impacts on account of the platform’s strategic shifts.

However you’ll be able to convert again to a private account at any time, and Twitter doesn’t have guidelines – at the least proper now – which compel companies to make the change.

As such, it may very well be possibility, offering extra contact factors for your small business.

To transform your Twitter profile to a Professional Account:

  • Go to both your profile settings or swipe open the sidebar when in your Residence timeline in the app. If you happen to’re in the sidebar, scroll till you see the “Twitter for Professionals” tab and choose it. If you happen to’re in your profile settings, scroll till you see “Change to Professional” and choose it
  • When you’ve entered the conversion move, choose “Get Began”
  • Choose a class in your Professional Account and choose “Subsequent” 
  • Select both “Enterprise” or “Creator” and choose “Subsequent” 
  • Congratulations! You at the moment are a Professional on Twitter!

You possibly can learn extra about Twitter’s Professional Accounts conversion course of here.

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