Twitter Launches Live Test of its New ‘Standing’ Markers in Tweets
As you possibly can see right here, should you’re given entry to the choice, you’ll be prompted with a brand new pop-up alert if you open the app. From there you’ll have the ability to add a Standing indicator to your tweets, with 17 exercise choices to select from, together with ‘Sizzling Take’, ‘Touring’, ‘Bathe Ideas’ and ‘A Case of the Mondays’.
These markers will then be added to your tweets, and displayed in-stream:
You possibly can’t, at this stage, add your personal customized standing marker, you’re restricted to those 17 choices. However perhaps, in future, that might be an enlargement of the instrument, which might then alleviate the necessity for customers so as to add occasion hashtags to their username to point their attendance.
Which appeared to be one of the important thing use circumstances for the choice when Twitter first introduced that it was testing a standing marker back in 2018.
Clearly, the presentation has advanced lots since then, however the concept, primarily based on this instance, appeared to counsel that Twitter was particularly creating this aspect with these occasion tags in thoughts, in order to assist customers join round actual world features.
Which is what individuals do on Twitter anyway – and it’s fascinating to see that, via growth, its Standing instrument has really morphed into one thing else fully.
Will including a ‘Bathe Ideas’ marker to your tweets enhance the tweet expertise? Will it add something of worth?
What about ‘Sizzling Take’? ‘Working Exhausting, Hardly Working’?
Truthfully, some of these appear to have been ripped straight out of a catalog for gimmick t-shirts, with tacky slogans that don’t appear overly partaking.
However Twitter should suppose there’s one thing to it, and you’d assume that it’s executed the dialog analysis to find out some of essentially the most generally tweeted phrases that it might probably now add into these indicators.
In any occasion, it’s solely a take a look at for now, with Twitter confirming the preliminary take a look at pool to TechCrunch.
So, there it’s – now you possibly can add slightly extra context to your tweets, by letting individuals know that you just’re ‘Touring’ or ‘Quickly’. Manufacturers may have the ability to use these markers to suggest new launches or ‘Counting Down’ to an occasion.
Although I do suspect that a lot of the utilization of the instrument might be in a derogatory sense, basically misusing these markers for issues outdoors their meant goal.
Possibly that’s nice – if it helps enhance engagement, I’m certain Twitter might be glad. However I’m unsure in regards to the worth these new tags will convey.