Twitter Launches New Video Marketing Education Course

Twitter has launched a brand new, eight-part educational series on video marketing, and easy methods to create video promos that stand out within the Twitter feed.

Referred to as ‘Unskippable’, the brand new collection goals to offer a sensible overview of all the important thing components of thumb-stopping video clips.

As defined by Twitter:

“Receiving a listing of greatest practices is all the time useful, however it may be robust to translate a listing of do’s and don’ts right into a high-performing video. Content material can develop into watered down when each tip on the checklist is carried out in a single commercial with out correct care – dropping its leisure worth and artistic spark. That’s why this course was created for creatives, by creatives, and doesn’t simply train you what one of the best practices are, however easy methods to use them to consider and method your subsequent piece of content material.”

Every video within the collection is round 2 minutes lengthy, making it simply consumable, with out a main time funding.

The guidelines and recommendation within the collection come through Twitter’s personal inventive workforce, which ‘helps advertisers produce hundreds of top-performing adverts on the platform yearly’.

There are some good notes right here, and if you happen to’re seeking to up your Twitter online game, it’s price taking the time to undergo every aspect, and glean some key tips about what’s engaged on Twitter proper now.

The brand new collection is a part of Twitter’s ‘Flight School’ training platform, which is out there at no cost, and gives insights into key Twitter promoting greatest practices.

And now could also be a superb time to check out Twitter adverts, if you happen to’re okay with the most recent modifications on the app. Round 70% of Twitter’s top advertisers have reportedly stopped or decreased their Twitter spending, because of Elon Musk’s modifications on the app.

Perhaps, that’s opened up new alternatives to get your promotions seen.

You may try the brand new ‘Unskippable’ Twitter video course here.