Twitter Makes its Pitch to Advertisers Ahead of Super Bowl LVII
Super Bowl LVII is quick approaching, and Twitter has made its pitch for manufacturers to use its advert choices to attain energetic and engaged audiences through the sport.
First off, Twitter notes that whereas the current World Cup noticed report ranges of tweet dialogue, the Super Bowl typically outperforms it, underlining the potential curiosity on this yr’s occasion.
Certainly, Twitter additionally notes that the NFL has seen a surge in curiosity in tweets this yr.
That factors to the Super Bowl being a giant focus, which may current important alternatives for model tie-ins and promotions aligned with the theme.
So as to hook into this, Twitter has steered 5 ways in which manufacturers can get entangled within the surrounding dialogue:
- Be conversational – Twitter says that manufacturers ought to look to have interaction with followers round in-game occasions, so as to spark dialog and response
- Get inventive, get subversive – Tying in inventive approaches to real-time occasions may assist to improve engagement – like energetic polls round what’s occurring within the sport tied again to your model message
- Video, video, video – Video stays the highest performing content material kind, and whereas not all manufacturers can afford a TV spot through the sport, you may nonetheless get into the encircling dialog via Twitter video
- Activate full funnel – By using all of Twitter’s out there promotion instruments, together with natural and paid approaches, you may maximize the attain and affect of your campaigns
- Capitalize on viral sport moments – Lastly, many manufacturers have seen success in years previous by leaping onto key trending moments through the sport. This received’t at all times work, but it surely’s one other eat to higher align your model with the real-time motion
Some attention-grabbing meals for thought, which might be price contemplating in your tweet advertising course of.
