Twitter Makes ‘Location Highlight’ Available to All Companies, Announces New Marketing Education Initiatives
Twitter is including to its Professional Profiles enterprise show choices by making its ‘Location Highlight’ module available to all brands which have transformed to a Professional account throughout the app, whereas it’s additionally introduced some new education schemes to assist entrepreneurs put together for the upcoming vacation push.
First off, on Location Highlight – initially launched to chosen companies earlier in the year, now, all companies which have switched to a Skilled Profile can add the module, which shows your bodily enterprise location on a map inside your Twitter profile presence.
???? We’re going international! Now, any skilled all over the world can add a Location Highlight to their profile to assist prospects discover their biz location and get in contact quicker. And☝️it has a brand new Google Maps integration to assist prospects with instructions. pic.twitter.com/Uw5oLdJWXU
— Twitter Enterprise (@TwitterBusiness) August 4, 2022
As you possibly can see on this instance, now you can add the Location Module through your ‘Profile Highlight’ choices, which can be the place you possibly can add ‘Store’ and ‘Publication’ promotion components to assist present extra connection alternatives within the app.
You might also be aware the up to date Map show – as defined by Twitter:
“As we scale the Location Highlight, we’re additionally giving it an additional enhance that may assist professionals drive their prospects additional down the trail to buy. Utilizing Google Maps Platform, this highlight now offers professionals the choice to add a map of their enterprise location. Prospects can then click on on the map for instructions to navigate there.”
So, now you possibly can showcase extra details about your bodily enterprise location, together with contact information and different choices, to assist maximize your lead era alternatives.
Twitter’s been working to add in additional enterprise instruments over the previous yr, within the hopes of engaging extra manufacturers to spend extra time – and ideally cash – within the app. Like all social platforms, the integration of in-stream shopping is a big focus, through its dedicated Shop tab, however these expanded connection and promotional instruments will even present extra methods for manufacturers to get extra out of their Twitter efforts.
And it has much more modules within the works:
“We plan to take a look at and launch a number of extra profile spotlights this yr to higher serve our broader viewers of execs. In the end, these spotlights will allow professionals to encourage potential prospects to take the actions they care about most when discovering their account on Twitter. Keep tuned for extra data as we start piloting these spotlights!”
As well as to this, Twitter’s additionally launching a brand new ‘Taking Care of Business’ workshop sequence, which is designed to assist professionals beginning out on Twitter achieve a greater understanding of its newest merchandise and choices.
“The workshops will cowl how to arrange your Skilled Account, how to activate an applicable highlight for what you are promoting and the way to tweet confidently and interact along with your viewers.”
It might be a great lead-in to the vacation push – you possibly can register for the workshops, run through Twitter Flight College, here.
Lastly, Twitter’s additionally launching some extra enterprise components for its Flight College schooling platform:
“We’ll be rolling out 10 a la carte programs on Twitter Flight College that may cowl a number of subjects which might be high of thoughts for professionals on how to leverage Twitter to drive prospects to purchase. Our #TweetLikeAPro coursework shall be designed particularly for small to medium companies and can cowl subjects like how to Up Your Tweet Recreation, Making a Group of Engaged Followers and Maintaining it Easy: The 4 Cs of Content material Technique.”
Twitter’s Flight School is a free schooling aspect, which gives you with a Twitter accreditation, and covers all of the fundamentals of tweeting and tweet technique – which is value taking to be certain that you’re throughout all the varied alternatives of the app.
The brand new programs will add to this, and even in case you really feel assured that your method across the app, it’s usually value taking these kind of programs as a refresher, or simply to be sure you do, in actual fact, know the entire newest instruments and updates.
As a result of it’s all the time altering, and as we come into the end-of-year push, it’s value making certain that you simply’re on high of the most recent developments, modifications and updates, so as to get probably the most you possibly can out of your efforts.