Twitter Provides New Insights into How Marketers Can Align with March Madness Engagement

With the NCAA ‘March Madness’ Event quick approaching, Twitter has shared some new insights to assist entrepreneurs faucet into the encompassing dialog, and maximize their attain amongst March Madness followers.

As per Twitter:

“March Madness is an interactive expertise on Twitter. Customers dwell Tweet because the motion takes place, with roughly 80% of #MarchMadness Tweets occurring throughout gameplay in 2022. We suggest a mixture of deliberate and dwell content material in your marketing campaign, to maintain content material recent and display to followers that you just’re invested and alongside for the experience.”

And this yr’s occasion is more likely to be a serious concentrate on Twitter as soon as once more, with video views on faculty basketball-related tweets up 41% year-over-year.

As it’s on all platforms, video is likely one of the best-performing content material sorts, and it is sensible to align your March Madness outreach with this development to maximise resonance and attain.

Twitter has additionally supplied this chart which appears at March Madness engagement, and when the dialog peaks at totally different instances all through the occasion.

That may very well be a useful information in your tie-in campaigns, serving to to match your themed efforts with probably the most partaking spikes.

Twitter additionally notes that language is essential in March Madness converstion:

“We’ve noticed trending key phrases associated to historical past and drama (upset, cinderella, buzzer-beater, historic) spike within the #MarchMadness dialog. This is a chance for copywriters to evolve marketing campaign language to replicate how actual followers are speaking in regards to the event and the groups they’re supporting.”

One other potential consideration in your method.

March Madness is a large occasion, with thousands and thousands of individuals tuning in, and tweeting via all of the highs and lows of the event.

That might current a spread of priceless alternatives, and these pointers may assist to make sure that you don’t miss out on assembly faculty basketball followers, and informal observers, on the key moments.

You may learn extra of Twitter’s March Madness insights here.