Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Wanting to map out your content material calendar for the yr forward?

This may assist – Twitter has revealed its annual events calendar, which highlights the entire key dates and celebrations that you just want to take into account in your planning.

The interactive calendar gives a stable overview of essential dates, which might help in your technique. You may also filter the checklist by area, and by occasion kind.

You may also obtain any particular itemizing, although the obtain itself is fairly primary – you don’t get, like, a reasonably calendar template that you may stick in your wall or something.

Twitter used to publish downloadable calendars, however switched to an online-only show a few years again. Which nonetheless contains all the identical data, however isn’t as cool wanting.

Both means, it could assist in your course of, as you map out your 2023 strategy.

As well as to this, Twitter’s additionally published an overview of some of the major events that it’ll be wanting to spotlight within the app all year long, alongside with a pitch to advertisers, amid the more moderen chaos on the app.

As per Twitter:

“We’re transferring extra shortly than ever, and we’re nonetheless the place folks flip to see and speak about what’s taking place. A terrific instance is the latest FIFA Males’s World Cup. We noticed a whopping 147B impressions of event-related content material on the platform, up practically +30% from 2018. We additionally generated 7.1B views on World Cup video1, with every part from memes to nail-biter outcomes to historical past being made.”

There’s additionally this:

“Not solely is Twitter alive with content material and dialog round large moments, however we’re additionally rising. We noticed world mDAU acceleration in This fall to 253.1M, pushed by a median sign-up fee of greater than 1 million new day by day customers throughout This fall2.”

That’s the primary official utilization stat Twitter has shared since Elon Musk took over on the app, and is a major bounce on the 238 million mDAU that Twitter reported in Q2 last year, its final market replace earlier than the sale went by way of.

It’ll be attention-grabbing to see if that utilization degree holds, as Twitter works through its latest changes and updates.

You’ll be able to take a look at Twitter’s 2023 advertising calendar here.