Twitter Updates Bookmarks UI, Counts Bookmarks as Partial Likes

Twitter has updated the display of the ‘Bookmark’ option in the app, which is one in every of a number of key fixes that Elon Musk had requested in current weeks, as a method to assist enhance in-app engagement.

As you’ll be able to see, on this new format, the Bookmark button has been added to the decrease operate show while you develop a tweet. That, ideally, will get extra individuals utilizing the choice, which Elon personally views as a ‘silent Like’, and one other measure of engagement with tweets.

A number of weeks again, Musk tweeted that Twitter’s Bookmark performance was hidden by ‘obscure UI’, which meant that many customers possible didn’t know that it even existed. The worth of Bookmarks is that it offers one other means to work together with a tweet that you could be be excited about, however might not essentially ‘Like’, as such.

There’s been a lot debate over the terminology of ‘Like’ and what it means in a tweet context, as properly as the usage of the center icon for the choice. In lots of, if not most, instances, a coronary heart in all probability doesn’t signify the intent of why an individual may faucet on that button, which is why Elon is pushing Bookmarks as an alternate, and a method to tag and flag gadgets for later reference.

Additionally this:

So Bookmarks will even be counted as Likes. Form of. I don’t know the way that works.

Will which have any actual affect on tweet engagement?

In all probability not, however once more, Elon appears to be of the assumption that bookmarks – like Community Notes and verification ticks – are literally much more worthwhile than you or I notice.

Perhaps he’s proper, and by updating this, and sharing information of that replace together with his 126 million followers, that’ll spark a brand new wave of customers participating with tweets in all new methods – and make Bookmarks a extra related metric consideration for entrepreneurs shifting ahead, as a consequence of its affect on tweet attain (given they’re counted as Likes).

Or it doesn’t. Both manner, in all probability not a serious expenditure of time and power from Twitter’s dev crew to attempt it out – although given the quantity of smaller errors and points which might be filtering by means of Twitter’s methods proper now, it doesn’t precisely imbue belief that Musk’s ‘hardcore’ administration type finally ends up producing the most effective work.

I imply, Twitter’s definitely pumping issues out, and getting updates to market quicker than ever. However most aren’t 100%.

Undecided I’d really feel comfy if that very same method was being utilized to, say, self-driving automobiles. Or rockets. 

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