Twitter Works to Update Code Amid Complaints of Reduced Reach and Engagement

Hey, have you ever observed that your tweets are getting loads much less attain and engagement of late?

You’re not alone – apparently, a heap of users have observed a pointy decline in engagement ever since Twitter launched its swipeable ‘Following’ feed, and began pushing much more beneficial tweets into every customers’ fundamental ‘For You’ timeline.


No one is aware of, and Twitter itself is at pains making an attempt to work out what’s what at current.

In a tweet thread, Dave Rubin, whom himself had seen a giant drop in tweet engagement, has outlined how Elon Musk just lately invited him to Twitter HQ to see the work that they’re doing, and get a greater understanding of their algorithmic enchancment efforts. 

Rubin explains that Twitter’s engineers have been struggling to work out how to get all of their newer updates into line with the app’s current codebase.

“As they repair the code extra issues come up. A fragile steadiness [Musk] likened to a Jenga tower. One incorrect transfer the entire thing collapses. They’re working nonstop, and each occasions I met him had been after midnight.”

Certainly, Musk and his Twitter 2.0 staff are apparently poring over traces of code to strive and iron out points.

Rubin additional notes that Twitter’s engineering staff has discovered many back-end account penalties and moderation parts, that are additionally limiting tweet attain, some of which seem to have been amplified by current updates. 

However they don’t know which, or why precisely.

Apparently, Musk is now contemplating tearing down all the codebase and ranging from scratch. Undecided what which means from a practical standpoint – and I’m not sure that Elon does either – however evidently, issues are usually not going nice at Twitter HQ, and there’s a lot to do so as to get issues transferring in the proper observe.

Will that hurt Twitter engagement long-term? 


Proper now, Twitter engagement has apparently declined considerably from the ‘report highs’ that Elon was bragging about back in November, and if they will’t determine the problems at play, possibly these points will preserve impacting attain and engagement, and subsequent tweet visibility.

That might end in customers tweeting much less and much less, or possibly, Twitter will get issues again on observe quickly. Both manner, it’s value noting that if you’re seeing a decline in tweet engagement proper now, there is perhaps a purpose for that.

Or your tweets are dangerous, and getting worse. That may be true as effectively.

In different information:

So Elon’s taking steps to discuss how to higher align the platform’s algorithms with American political dialogue. Or it will be, if anybody may work how the code truly features. 

Count on extra adjustments to be incoming on the app.

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