What is a Social Media Dashboard and Why Do You Need One?

In case you’re studying this text, you’ve most likely heard of a social media dashboard. However you won’t be precisely certain what it is, or the way it may provide help to.

Effectively, whether or not you’re managing one social media account or ten, it may be overwhelming to strategize content material, create posts, and react to trends on the fly. To not point out, monitoring analytics throughout platforms, apps, and units can go away you feeling such as you’re chasing your tail.

By consolidating all your social media accounts into one platform, you possibly can rapidly see what’s occurring throughout the board and take motion accordingly — with out pulling out your hair.

On this article, we’ll train you the fundamentals of social media dashboard instruments and how you should use one to save lots of time and change into a higher social media marketer.

What is a social media dashboard?

A social media dashboard is a platform that permits you to view all your social media exercise in a single place. This contains scheduling and creating posts, monitoring analytics, and interacting together with your followers.

The very best social media dashboards can even permit you to do issues like monitor trending content material, handle advert campaigns, and analyze outcomes throughout platforms. Not solely does this make social media marketing extra environment friendly, nevertheless it additionally permits you to get a higher understanding of your general social media efficiency — one thing that is almost inconceivable to do whereas toggling back-and-forth between native social media enterprise profile options.

Wish to see how a social media dashboard works in motion? The video beneath reveals an outline of the Hootsuite dashboard.

What is a social media analytics dashboard?

A social media analytics dashboard is the place the place you possibly can monitor, measure, and analyze the efficiency of your social media platforms. You can use a social media analytics dashboard to trace what number of likes and feedback your posts obtain, what sort of engagement your content material is receiving, and how a lot new visitors you’re getting. It’s extra particularly centered on analytics than a social media dashboard.

Whereas there are lots of instruments, like Hootsuite Analytics, that provide this as a service, you can too create your individual social media analytics dashboard utilizing our social media report template (generally known as a social media dashboard template). Or, create your individual templates utilizing Excel or Google Sheets.

success snapshot shown in social media dashboard template

Why use a social media dashboard?

Utilizing a social media dashboard provides you a clear overview of your social media efficiency, so you possibly can see what’s working and what’s not. It additionally permits you to monitor your progress over time and perceive how your content material is performing. This may permit you to lower your expenses and time on social media marketing for what you are promoting.

Listed here are among the greatest advantages of a social media marketing dashboard:

  • Gaining insights with a single look: A social media dashboard shows all your metrics in a single place so you possibly can rapidly see what’s working and what’s not.
  • Sharing efficiency together with your workforce: Social media dashboards make it straightforward to share your efficiency together with your workforce so you possibly can keep on high of your technique.
  • Growing your conversion charges: By understanding your social media metrics, you possibly can form your advertising and marketing technique to extend your conversion charges.
  • Producing income: Insights offered by your social media dashboard provide help to make knowledgeable choices in regards to the gross sales funnel.

What options ought to a social media dashboard embody?

In search of your subsequent social media dashboard? Listed here are the options you possibly can’t miss.

Efficiency monitoring

A social media dashboard ought to make it straightforward to track your performance throughout all of your social media channels, together with impressions, attain, and engagement metrics. The extra information you possibly can collect, the higher you’ll have the ability to perceive what’s working and what’s not.

For instance, if you happen to see that your posts are getting a lot of engagement however not many clicks, you may wish to concentrate on creating extra shareable content material. Or, if you happen to discover that your viewers is most engaged throughout sure instances of day, you possibly can modify your posting schedule accordingly.

screenshot of hootsuite social media analytics dashboard

Content material creation

A social media dashboard also needs to provide help to with content material creation, by offering insights into what content material is performing nicely and which subjects are resonating together with your viewers.

Let’s say you’re making an attempt to spice up engagement in your Fb web page. By taking a look at your dashboard, you may discover that posts with photos carry out higher than these with out. By including photos to your subsequent batch of posts, you’ll be giving your viewers extra of what they love.

hootsuite dashboard suggesting best times to post

Hootsuite Analytics displaying the most effective time for a enterprise to publish on Fb to get the utmost quantity of impressions.

An excellent social media dashboard can also assist with content material creation by together with picture or video editors, and even AI-assisted assist writing captions on your social media posts.

Hootsuite’s integration with These days.ai makes use of synthetic intelligence that will help you create optimized copy for all sorts of social media posts.


One other advantage of utilizing a social media dashboard is that it might prevent time. By bringing all your social media information into one central place, you possibly can rapidly and simply establish patterns and alternatives. This may in any other case require hours of handbook information entry and evaluation, pulling figures from particular person native platforms.


Engaging with your audience is important for social media success. A social media dashboard brings all your social messages into one place, letting you rapidly and simply reply to clients, regardless of which platform they’re utilizing.

The very best social media dashboards can even allow you to assign message replies to your workforce members. That approach, your clients all the time get the most effective response, and nothing will get left behind.

graphic of hootsuite inbox for messaging


A social media dashboard ought to make sharing your outcomes with stakeholders straightforward. Reporting proves the ROI of your social media efforts and helps make a case for additional resourcing.

Select a social media reporting dashboard that permits you to generate customized reviews. Bonus factors if you happen to can add your group’s brand, and schedule reviews to be despatched robotically all year long.

two cartoon people moving tiles on hootsuite social media reporting dashboard

Aggressive evaluation

In case your clients are speaking about you on social media, you wish to know what they’re saying. However it’s not sufficient to only monitor your model mentions. You additionally want to pay attention to what persons are saying about your competitors. And it’s essential to perceive the bigger conversations which might be going down in your business.

Social media dashboards that provide social listening features can assist you monitor conversations about your model, or your competitor’s manufacturers, on-line. This information can be utilized to tell new content material or get forward of necessary messaging alternatives.

hootsuite streams dashboard view

Improved collaboration

Lastly, a social media dashboard may enhance collaboration inside your workforce.

By sharing a dashboard together with your workforce members, you can provide them visibility into your social media efficiency and permit them to contribute their very own insights. This can assist to make your workforce extra environment friendly and efficient, and finally get you in your method to reaching your social media goals.

Get higher at social media marketing

An excellent social media dashboard won’t simply provide help to change into a higher social media marketer by displaying you efficiency information in a single easy-to-analyze place. The very best ones will provide ideas and learnings to really provide help to get higher outcomes.

For instance, Hootsuite’s social media dashboard provides each buyer a “social rating” primarily based on their efficiency over the previous couple of months. Relying in your rating, it would counsel areas of enchancment and techniques you may use to enhance your rating (and get higher outcomes on social media).

social score 90

Wish to know your social rating? Try Hootsuite free for 30 days (risk-free).

Are you able to create your individual social media dashboard?

In fact! You can use our template to make your individual social media reporting dashboard (discover that above). Or, you possibly can select a true social media dashboard resolution that can allow you to monitor your efficiency and additionally handle all your social media in a single place. *wink*

A social media dashboard that can prevent time (and make you a higher marketer)

Social media managers and small enterprise house owners are all the time searching for methods to save lots of time. A social media dashboard can assist you just do that. By consolidating all your social media reporting into one place, you possibly can simply see what’s working and what isn’t. This may prevent precious time and provide help to enhance your social media technique going ahead.

Hootsuite provides a 360-degree view of outcomes from all your social networks in our social media metrics dashboard. You may

  • get insights into the best times to post on your viewers and channels to maximise your engagement,
  • monitor and reply to messages from one place, bettering your response time,
  • create customized automated reviews to show your ROI,
  • and monitor conversations about your model on social media, heading off PR crises earlier than they occur.

Try a Hootsuite Pro Trial and get entry to all these options, plus stay social media teaching classes each Monday. Previous classes have included How to Get More Instagram Followers, How to Grow on TikTok, and extra.

Free 30-Day Trial (Risk-Free!)

Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.

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