What Is a UGC Creator? Follow These 5 Steps To Become One

Have you ever ever dreamed about turning into an influencer and getting paid to create social media content material with no need a large viewers? Properly, a new wave of individuals is doing simply that: UGC creators.

For those who’ve frolicked on TikTok or Instagram within the final 6-12 months, chances are high you’ve come throughout UGC creators. Even if you happen to don’t acknowledge the time period, you’ve in all probability seen content material made by these creators in your favourite manufacturers’ accounts.

By the tip of this information, you’ll know the precise steps wanted to turn into a UGC content material creator.

What is a UGC creator?

A UGC creator is someone who creates sponsored content that appears authentic but is designed to showcase a specific business or product.

The most common format for UGC creators is video, especially on platforms like Instagram and TikTok. Creators usually film and narrate the content from their perspective, which gives it an authentic feel.

The main difference between UGC creators and influencers is that UGC creators create and deliver to businesses without the obligation to post it on their channels (although some UGC deals may add this for an extra fee). With influencers, the company usually pays for both content and exposure to the influencer’s audiences.


Replying to @ROY KANYI What is UGC? Fast abstract of what UGC content material is, what UGC content material creators do, and how one can turn into a UGC creator! #ugccreator #whatisugc #ugc #whatisugc? #ukugc #ukugccreator #ugccreatoruk #startugc #ugchelp #ugctips2022

♬ original sound – TaraChristina🍒Content Creator

UGC content material additionally tends to seem much less polished {and professional} than influencer content material, which helps to protect the authenticity of UGC.

Why is UGC so useful?

Whereas being a UGC creator is a new idea, conventional user-generated content (UGC) isn’t. It’s turn into a confirmed device in social media methods for constructing communities, growing model consciousness, and driving gross sales.

Regardless of the title, UGC creators aren’t creating conventional natural UGC. Usually, UGC is created organically by prospects within the type of photographs, movies, testimonials, product evaluations, and weblog posts and shared spontaneously. Companies can select to re-share a buyer’s UGC, however no fee or contracts are concerned.

UGC creators create content material that emulates conventional UGC, utilizing the identical unpolished and genuine filming model that an on a regular basis creator may use when sharing a assessment of their favourite product.

As driving consciousness and gross sales are useful outcomes for any enterprise, it’s no shock that manufacturers are prepared to pay UGC creators. Understanding the the reason why will help you higher pitch your self for UGC jobs.

It feels genuine

Shoppers are 2.4 times more likely to view UGC as genuine versus content material created by manufacturers. UGC is the social media equal of product evaluations and word-of-mouth.

Person-created content material will all the time have an natural really feel that may’t be matched by manufacturers, regardless of how “cool” they’re. As such, UGC tends to be extra eye-catching and interesting, which is invaluable to manufacturers.


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♬ original sound – 🤓Kate // Creator coach

It’s cheaper than influencer content material

When working with influencers, manufacturers have to pay for each the content material and the posts on the influencer’s channels. The extra attain and engagement an influencer has, the extra a model has to pay — which will be in the millions for celebrities!

With UGC content material, manufacturers solely have to pay for the content material itself, which regularly will be the identical high quality (or higher) than the content material from influencers. It additionally offers them full management over the distribution and positioning of the content material.

It may well affect buy choices

Many manufacturers pay to get UGC to make use of in social media ads as a result of it influences buy choices. UGC acts as social proof, displaying that actual individuals are shopping for and utilizing a product, which might drive extra gross sales.

Furthermore, UGC doesn’t seem like a blatant advert, which might make it extra partaking when utilized in advert campaigns.

It’s sooner than producing content material from scratch

By sourcing content material from UGC creators, a model can get far more items than if it created them in-house. Manufacturers can distribute a UGC temporary to a number of creators, who will produce and ship the content material again to the model by the identical deadline.

Listed below are 6 more reasons why UGC is so important for businesses.

Find out how to turn into a UGC creator

Anybody with a respectable smartphone or digicam can turn into a UGC creator. You don’t want a bunch of followers or skilled video modifying abilities.

That’s the fantastic thing about UGC — the extra genuine and pure the content material is, the higher.


Absolutely the magnificence that UGC content material creation is 🧁 #ugc #whatisugc #ugccontentcreator #becomeaugccreator #ugccreatorlife #ugccreatoruk #ukugccreator #ukugc #ugccontentcreation #ugccreatorhelp #ugccreator2022

♬ original sound – TaraChristina🍒Content Creator

We’ve put collectively 5 steps to get you began as a UGC creator.

Step 1: Work out your filming setup

You may shoot UGC nearly anyplace — at residence, exterior, or in a retailer (so long as there isn’t an excessive amount of background noise). Many UGC creators create content material within the comforts of their properties, the place they’ll good their filming setup.

By way of gear, you solely want a cellphone with a respectable digicam and a tripod to stabilize your cellphone for product pictures.

Some non-obligatory upgrades:

  • Ring mild. Helpful for closeups of your face and filming at evening or in darker rooms.
  • Lavalier mic. Plugs into your cellphone’s audio jack and improves the standard of your recorded audio. Alternatively, you may as well use the mic on a pair of wired headphones.
  • Backdrops. You may get artistic right here – paper, cloth, and building supplies all can function backdrops.
  • Props. Varies relying on the product, however discover props that match the life-style or use circumstances of the product you’re showcasing.

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♬ Law – Yo Gotti


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♬ original sound – agatha apologist


Professional tip: Don’t let the standard of your gear or filming setup maintain you again. Many UGC creators produce nice content material with simply a cellphone, the product, and themselves. When you get extra skilled and begin receiving suggestions from manufacturers, you possibly can improve your gear and setup.

Step 2: Construct your UGC portfolio

Ah, the outdated chicken-and-egg dilemma: To create UGC content material, you want merchandise. Nonetheless, manufacturers will solely ship you merchandise upon getting a portfolio. So, how do you get began?

The reply: Make content material without cost that includes your favourite merchandise. You don’t want permission from manufacturers so long as you don’t painting it as a paid deal/sponsored content material if you happen to select to submit it.

There are a number of frequent varieties of UGC content material:

  • Unboxing. Opening a new product’s packaging and revealing all of the contents. You may narrate the features of the included items and easy methods to use them.
  • Overview/testimonial. Giving your trustworthy opinion on a product and the way it works. UGC testimonials are totally different from different product evaluations in that they need to be brief and never as in-depth, maybe solely specializing in one side as a substitute of the entire product.
  • Find out how to/use circumstances. Demonstrating how you utilize the product. These will be extra lifestyle-focused movies, displaying the way you naturally use the product throughout your day by day life, or extra tutorial-style movies.

Professional tip: While you’re simply beginning your portfolio, we advise specializing in movies, as that is the most typical format for UGC requests. Purpose to have a minimum of one instance from all UGC sorts above.


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♬ Rainbow City – Aves

Step 3: Follow your modifying abilities

When you’ve recorded your clip(s), the following step is to edit them. The everyday size for UGC movies is 15-60 seconds.

Modifying movies will be difficult to be taught, however fortunately there are a lot of apps to make it simpler. Two of the preferred apps are CapCut and InShot. The in-app editors inside TikTok and Instagram are additionally fairly user-friendly and have most of the similar options as third-party apps.

For those who’re creating UGC for TikTok, listed below are 15 tips on how to edit your videos.

Professional tip: Follow, observe, observe! There isn’t a shortcut to turning into good at video modifying. The extra you get used to the instruments, the faster you’ll get. We suggest incorporating TikTok trends into your UGC movies to make them extra partaking.

Try these clips for modifying inspiration:


One other oldie, however goody for my September UGC Instance Problem! Are you able to inform I really like @pacificabeauty merchandise? #ugc #ugccontentcreator #ugccreators #ugcexamplevideo

♬ original sound – erin • UGC creator


Instance of a UGC video I created for my portfolio! 🙈#ugc #ugccreator #ugcconcept #ugccreators #ugcportfolio #ugcexample #ugcexamples #ugccommunity #contentcreator #makeup #skincare



the very best glow you may ask for @btan.rocks out there now @ultabeauty #selftanner #glowyskin #protectyourskin #dailyspf #girlygirlaesthetic

♬ original sound – carneyval

Step 4: Put up your UGC (non-obligatory)

This step is non-obligatory, as posting your content material isn’t typically required as a part of UGC contracts. Nonetheless, it is a wonderful option to observe and get suggestions on easy methods to enhance your content material. Even with a small viewers, you possibly can be taught what works and what doesn’t work by checking the analytics on your posts.

Posting your UGC in your account additionally permits manufacturers to see your content material, after which they might attain out to you to supply UGC gigs.

Professional ideas: If you wish to improve the possibilities of manufacturers discovering your UGC, don’t use hashtags like #UGC or #UGCcreator — these will sign the algorithm to serve your content material to different UGC creators. As an alternative, use industry- and product-related hashtags.

Secondly, add your e mail (or one other option to contact you) to your bio to make it simple for manufacturers to achieve out to you.


Find out how to get inbound leads as a UGC creator #ugc #ugccreator #ugccontentcreator

♬ She Share Story (for Vlog) – 山口夕依

Step 5: Receives a commission

Now you’re prepared for the following stage: Getting paid on your UGC! Upon getting a portfolio, you can begin making use of for UGC gigs. We all know that is simpler stated than performed, so we’ve expanded our ideas into a entire part under.

4 ideas for getting paid as a UGC creator

1. Use platforms to search out model offers

With UGC’s rise, there are new platforms devoted to facilitating UGC model offers. Some submit alternatives for creators to use, whereas others require you to create a itemizing on your content material creation providers.

Listed below are some platforms to seek for UGC alternatives:


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2. Community with manufacturers and enterprise homeowners

If you wish to be extra proactive and work with particular manufacturers, then your finest wager is to community through platforms like Linkedin, Twitter, and TikTok.

You need to use these platforms for networking in a number of methods:

  • Private branding. Put up updates in your account sharing your journey as a UGC creator, and add a CTA for manufacturers to contact you for UGC
  • Chilly outreach. Take into consideration manufacturers you genuinely like and for which you’d get pleasure from creating content material, and attain out to of us who work at these corporations

Professional tip: Smaller corporations like startups and small companies simply beginning to construct their social media presence usually tend to want UGC.

3. Good your pitch

Pitching your self to a model for a UGC alternative is like making use of for a job. As increasingly folks turn into UGC creators, it’ll turn into extra aggressive. Which means it is advisable make your pitch stand out.

Preserve your pitches centered on the model (not your self) and the worth you’ll present for them by your UGC.

Professional tip: Tailor your pitch for every alternative you apply to. In your portfolio, curate examples which can be related to every model’s {industry} and can enchantment to that model’s target market.


✅Find out how to pitch UGC content material in 2022? Till you repair your model outreach technique you will be unable to scale as a content material creator. No responses from manufacturers = no model offers = no cash. Everybody hold looking the place to search out manufacturers to work with, or finest platform to pitch UGC, however till you repair your pitching technique no have to even seek for these manufacturers. #howtoworkwithbrands #wheretofindbranddeals #ugcnewbie #ugcnewbie #howtougc #ugcpitchtips #ugcguide #contentcreatortips

♬ Spooky, quiet, scary atmosphere piano songs – Skittlegirl Sound

4. Know your price

As with influencer marketing, fee charges for UGC creation differ broadly. The model or platform often units the speed for model offers. Nonetheless, staying up-to-date with market charges will empower you to decide on offers that pay pretty. This advantages you and ensures equitable compensation for different UGC creators.

Professional tip: Follow UGC creators on TikTok and Instagram, as they usually submit content material sharing behind-the-scenes particulars on how they negotiate model offers and the way a lot they receives a commission.


Replying to @lauracaitlinv Find out how to set your costs as a UGC Content material Creator as a newbie! #ugccontentcreator #ugccreatortips #ugccreatoruk #ugcforbeginners #ugcforbrands #itstarachristina #ugcprices

♬ original sound – TaraChristina🍒Content Creator

Incessantly requested questions on UGC creators

What number of followers do I have to receives a commission as a UGC creator?

You don’t want a sure variety of followers to turn into a UGC creator. Many UGC model offers are content-only, that means you solely must create and ship content material, with no requirement to submit it by yourself channels.

How do I discover manufacturers to work with?

The best option to know if a model is on the lookout for UGC creators is to make use of platforms that curate UGC model offers. Manufacturers may promote call-outs for UGC creators of their feed posts or Tales. You can too DM manufacturers along with your pitch in case they’re open to working with UGC creators.

How do I create a UGC portfolio?

You need to use a free device like Canva or Google Slides to create your portfolio. For those who need assistance getting began, take a look at our free brand pitch deck template.

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