What is BeReal? Your Guide to the Newest Social Media App


You’ve mastered Fb, Instagram and Twitter. You’re lastly prepared to sort out TikTok. However don’t get too comfy — a scorching new social media app has entered the villa. Gen Z is raving about it, however what is BeReal?

Not like its options, BeReal gives an unfiltered, unplanned social expertise. In some methods, the app combines the freedom of Instagram’s early days (minus the Valencia filter) and TikTok’s candid, anything-goes vibe.

We’ll take you thru every little thing you want to find out about BeReal, together with what it is, the way it works and why it’s completely different.

What is BeReal?

BeReal is a photo-sharing app that prompts users to post one unfiltered photo per day.

BeReal launched in late 2019, but its popularity started to explode in mid-2022. It’s currently the top Social Networking app on the App Store and has been put in roughly 29.5 million times.

How does BeReal work?

The BeReal app sends a push notification — ⚠️ Time to BeReal. ⚠️ — to all customers at a random time every day. Customers in the similar time zone get the alert concurrently. They then have two minutes to take a photograph and share it with their followers.

And it’s not actually only one picture, both. BeReal makes use of your back and front cameras to snap a selfie together with no matter you’re doing, at the similar time. So should you’ve gotten used to the magnificence filter, be ready: The app doesn’t have any picture modifying options.

The 2-minute countdown means no planning, no primping, and no content-batching. You simply share no matter you’re doing when the notification is available in — which can be 11 AM sooner or later and 4 PM the subsequent.

You possibly can retake your photographs inside the two-minute window, however your followers will know if (and what number of instances) you do. When you miss the deadline, you may nonetheless publish, however your BeReal will get tagged with “posted late.”

When you’ve posted your BeReal, you’ll find a way to browse your mates’ photographs and see what they’re up to. Not like each different social platform, there’s no choice to merely like different photographs — if you need to interact with a publish, you’ve got to take a response selfie or write a remark

And should you’re a lurker, you’re out of luck. You possibly can nonetheless use the app, however you gained’t find a way to see any of your mates’ photographs with out posting your personal.

How to get began on BeReal

Prepared to take the plunge? Comply with our easy tutorial to get began on the app.

1. Create an account
BeReal is out there for each Android and iOS customers, so first, obtain the app. To create an account, you’ll have to enter your telephone quantity, full identify, birthday, and username.

2. Join with your mates
When you’ve created an account and logged in, you may sync your contacts to discover pals on the app.

BeReal contact syncing

3. Take your first BeReal
BeReal will immediate you to take an image proper after you create an account. Click on on the notification and take your first picture inside two minutes.

Taking a BeReal with countdown

4. Add a caption and share your picture
After you add a caption, you may select whether or not you need to share your picture with everybody or pals solely. Click on Ship to publish!

Adding a caption to BeReal

5. Begin exploring
When you’ve shared your first BeReal, you may browse different photographs in the Discovery part. You possibly can react to posts with selfies utilizing the emoji in the backside left.

BeReal reaction emoji [realmoji]

What’s the enchantment of BeReal?

BeReal’s content material could seem mundane, however that’s form of the level. Thus far, it’s not for influencers or advertisers — customers are on the app to join with pals.

In actual fact, BeReal’s terms and conditions explicitly prohibit utilizing the app for promoting or industrial functions.

After all, novelty is undoubtedly a part of the enchantment (keep in mind Peach? RIP). However the app’s strategy appears like a contemporary tackle the overly curated content material that dominates most social networks.

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