What Is Cameo? Using Celebrity Videos to Promote Your Brand

Should you’ve ever needed George Costanza to roast your dad on Festivus or Chaka Khan to sing you content birthday, Cameo could make your goals come true. You most likely know Cameo as a platform that permits followers to request movie star movies, however do you know that you would be able to additionally use Cameo to develop your enterprise?

Learn on to discover out extra about how Cameo can give you the results you want and your organization.

What is Cameo?

Cameo is a website and mobile app that lets you request personalized video messages from celebrities. Founded in 2016, Cameo connects fans with their favorite actors, athletes, musicians, performers, creators, and social media influencers.

Most users order Cameos for other people because they make a perfect gift — and bonus, no wrapping required. But you don’t need to wait for a special occasion. You can also order a video for yourself or as part of a business strategy.

While Cameo is best known for pre-recorded videos that can be downloaded and shared, you can also book live video calls! Cameo Calls allow you to chat together with your favourite movie star and invite a bunch of mates to be a part of you.

How does Cameo work?

Cameo may be very user-friendly and simple to discover. Begin by visiting their website or downloading the Cameo app to browse celebrities. You’ll want to create a Cameo account to make a request.

You may search Cameo by class, like actors, musicians or comedians. Otherwise you enter particular phrases within the search bar, like “Great British Bake Off.” There are millions of celebrities on Cameo’s market, so utilizing your individual search phrases is useful!

Using the sidebar menu choices, you may filter by standards like worth and score. Should you forgot your bestie’s birthday is tomorrow, you may even prohibit your search to 24-hour supply choices!

You can even browse the profiles of celebrities and browse their rankings and critiques. Every profile has a number of movies, so you may take a look at their type and supply.

Melora Hardin from The Office - celebrity profile

When you’ve chosen your movie star, the enjoyable half begins. First, let Cameo know whether or not you’re reserving for your self or another person. From there, Cameo will immediate you for the next particulars:

  • Introduce your self. Inform your favourite celeb why you’re so excited to hear from them. Keep in mind, they’re actual folks on the opposite finish of this request— they’re going to learn what you say! This is a chance to be real.
  • Present the identify and picture of the recipient. Should you’re giving your Cameo as a present, add the identify of the particular person you’re sending it to. You even have the choice of importing a photograph. Afterward, you may add particulars about identify pronunciation.
  • Add pronouns. This non-compulsory function permits you to specify pronouns. Cameo provides she/her, they/them and he/him as choices, however you may enter any pronouns you employ into this discipline.add pronouns on Cameo
  • Choose an event. Are you sending a Cameo as a birthday current? Wanting recommendation? Searching for a pep discuss? Or perhaps only for enjoyable? Cameo provides quite a lot of events that you would be able to choose.select an occasion such as birthday pep talk or anniversary
  • Add directions. That is the place you may get as detailed as you need. Need Jonathan Frakes to inform your brother that he’s wrong for 2 minutes straight? Put it within the request kind! Simply make certain to abide by the community guidelines: no hate speech, sexual content material, or harassment.
    The extra data you present right here, the higher your video shall be.Should you’re undecided what to embrace, you additionally get assist from Cameo. They provide writing prompts to assist you determine what particulars to point out.make your request memorable by adding specific instructions
  • Connect a video. Should you make your request by the cellular app, you may also embrace a video up to 20 seconds in size. That is one other alternative to specific your needs and provides your chosen celeb some particulars to personalize their video.

If you need your video to keep between you and the recipient, choose “Disguise this video from [Celebrity Name]’s profile.” In any other case, it could be shared on Cameo, the place different customers can view it.

When you’re completed making your request, you fill in your cost particulars (they settle for most main bank cards) and ensure your order. Cameo will ship you a affirmation e mail and let you know the way lengthy the movie star has to fulfill your request. Usually, it is a seven-day window, however some Cameo celebrities provide 24-hour supply.

When your video is prepared, it should seem in your Cameo account. You’ll additionally obtain an emailed hyperlink to the video. You may watch the video, share the hyperlink instantly, or obtain the file to maintain it without end.

public videos available on Cameo account page

After you obtain your video, you’ll be prompted to write a overview. And if for some purpose the movie star is unable to fulfill your request, your cost shall be refunded.

How a lot does Cameo value?

Cameo costs differ in vary, relying on how well-known and in-demand the movie star is. Brian Cox is $689 (a steal when you’ve got Roy household cash), and Lindsay Lohan is $500.

However there’s an enormous vary, and tons of of stars provide personalised movies for $100 or much less. You may even discover choices throughout the $10-$25 vary. They won’t be family names, however they may very well be your favourite drag queen or TikTok creator — and that’s what counts!

Can you employ Cameo for enterprise?

Sure! Cameo for Business was designed particularly for you. It’s good for firms looking for a star endorsement for his or her new product launch or a bunch for his or her upcoming occasion.

Should you’re on the lookout for a video for enterprise functions, you’ve got to undergo the Cameo for Business web site. A private Cameo video can’t be used for promotional or business functions, in accordance to the Cameo Terms of Service.

(That’s why I can’t present you the Cameo I ordered from actor James Marsters, aka Spike from Buffy the Vampire Slayer, which is simply too dangerous as a result of it’s unimaginable.)

However the strategy of ordering a Cameo for Enterprise may be very related. You may browse greater than 45,000 celebrities.

As with private Cameo movies, there’s a variety in costs, however you may sometimes anticipate {that a} enterprise video could have the next price ticket. For instance, Lindsay Lohan will create a personalised video for $500, however for a enterprise video, she expenses $3,500.

Cameo for Enterprise additionally provides personalized assist for companies. Collaborate with Cameo to create a plan and set measurable targets, and get data-driven suggestions for celebrities that may resonate together with your viewers.

Cameo may also enable you to execute your marketing campaign in as little as per week— ideally suited for those who’re on a good timeline!

6 concepts for utilizing Cameo for enterprise

1. Enhance model consciousness

Cameo’s Snap x Cameo Advertiser Program permits manufacturers to create customized video advertisements solely for Snapchat. These advertisements are good for constructing consciousness, significantly for manufacturers focusing on a younger demographic who need to faucet into the 339 million every day customers of Snapchat.

Gif through Cameo

Via Snap x Cameo, retail model Mattress Agency created a collection of video advertisements to elevate model consciousness, working with quite a lot of celebrities that included NFL stars, TV personalities and content material creators. The marketing campaign drove an 8-point elevate in advert consciousness and resulted in a video view price that was 3x as excessive because the trade common.

2. Launch a product

Celebrity endorsements are a tried-and-true advertising and marketing tactic, however that’s as a result of they work!

Snack line Dean’s Dips partnered with Cameo and Corridor of Fame baseball participant Chipper Jones to create a “Chipper and Dipper” marketing campaign to promote their new dips. Via Cameo, they have been in a position to discover a movie star that match their buyer demographic completely. In any case, what goes higher with sports activities than chips and dip?

Picture through Cameo

As well as to the promotional video content material, the marketing campaign included a social sweepstakes, providing followers the possibility to have a Cameo Name with Jones. The competition elevated engagement and generated extra shareable video content material for Dean’s Dips. The end result was a profitable and authentic product launch.

3. E-book a speaker

Should you’re on the lookout for a visitor host in your podcast or an inspiring speaker in your subsequent occasion, Cameo is another to conventional speaker bureaus.

Apple Leisure Group labored with Cameo to guide TV character Carson Kressley for his or her annual convention, thrilling their attendees.

Picture through Cameo

You may guide audio system for internet hosting gigs and panels, but in addition co-create a customized occasion agenda that builds off the star’s character. Kressley performed video games with attendees and did viewers engagement, which performed to his strengths as a TV host and presenter— and ensured the occasion was a smash success.

4. Delight your staff

The pandemic threw a wrench in office tradition initiatives, as working from residence turned the brand new norm. Whereas distant work has many benefits, it’s additionally left many employees feeling disconnected and employers questioning how to have interaction them from a distance.

Internet hosting a digital occasion for workers with a beloved movie star is an effective way to present an expertise that’s genuinely shocking and enjoyable. Or reward excessive performers with personalised movies from their favourite stars to present them how a lot you recognize them. Whether or not it’s Kenny G serenading them on sax, or a personal encounter with an elephant sanctuary, it’s undoubtedly higher than an “worker of the month” certificates.

5. Surf a viral wave

In August 2022, the web skilled a uncommon second of real happiness once they met Tariq, a little bit boy who really loves corn. “Corn Boy” went vastly viral as a result of he stated what everyone knows to be true: corn is superior.

Sensing a corntastic alternative, Chipotle booked a enterprise video with Tariq by Cameo. Collectively, they created a TikTok video about their shared love of chili-corn salsa (and racked up greater than 56 million views within the course of!)

@chipotle Look ahead to it #corn ♬ original sound – Chipotle

This technique labored due to the timing. It went dwell only a few weeks after Tariq rocketed to on-line fame, when “Corn Boy” was nonetheless resonating with on-line audiences. If you need to capitalize on a viral development or meme, pace is every thing. Happily, Cameo can flip round a enterprise marketing campaign in lower than per week.

6. Run a contest

One of many greatest makes use of of Cameo? Sending mates birthday messages from beloved celebrities.

So Bud Gentle labored with Cameo to run a contest, encouraging UK residents to enter and win a star birthday message for a good friend. Via Cameo, they partnered with six UK celebrities and gave away six movies.

Picture through Cameo

The giveaway acquired seven instances as a lot engagement as their typical marketing campaign, with 92% constructive sentiment from customers. It additionally resulted in video content material good for sharing on social media, additional boosting model consciousness and engagement.

Incessantly requested questions on Cameo

Who’re the highest-paid celebrities on Cameo?

The very best-paid movie star as of October 2022 was… Caitlyn Jenner, at $2,500 USD.

How lengthy does it take to obtain your Cameo video?

Cameo ensures supply inside seven days. You can even use search filters to search for celebrities who ship inside shorter time frames, like “< 3 days.” Should you’re actually in a crunch, you may restrict your search to celebrities who provide supply inside 24 hours.

Is Cameo social media?

Cameo isn’t a typical social media platform. Customers don’t have the chance to create their very own content material or work together with each other, that are core options of a social media community. However Cameo movies could be shared on different social media platforms, like TikTok and Snapchat.

How do you obtain your Cameo movies?

You’ll obtain a hyperlink to your Cameo video by e mail. It is going to even be added to your Cameo account when it’s prepared. Yow will discover it by logging into your account and checking “My orders.”

How lengthy can you retain your Cameo video?

Perpetually! Your Cameo video shall be saved in your Cameo profile below “Your Orders.” You can even obtain the video and reserve it to your cellphone or pc.

Are Cameo movies accessible to people who find themselves onerous of listening to?

Sure. You’ve got the choice to activate captions whenever you obtain your video.

Are you able to ask celebrities to say something you need?

That relies upon. Cameo prohibits requests that contain hateful or violent speech, in addition to sexual or pornographic content material. You can’t ship or request nude movies, for instance, or ask a star to harass somebody.

Some celebrities even have preferences on their profiles, significantly when it comes to roasts. Do not forget that you’re partaking with actual human beings, and take a look at to be respectful.

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