What Is Patreon? A Creator’s Guide To Making Money in 2022


So your podcast viewers has exploded, however the income from these fancy sock advertisements isn’t precisely masking lease but. Or perhaps you’re bored with social media algorithms hiding your content material from even your most devoted followers. Enter Patreon, a platform that makes it simple for content material creators to monetize their on-line following!

With Patreon, customers can launch a personalised subscription-based web site in only a few simple steps, permitting creators to supply unique content material to subscribers and generate a constant month-to-month revenue.

Our Patreon deep-dive will show you how to study the ins and outs of this platform and decide whether or not changing into a Patreon creator is the fitting transfer for you.

What is Patreon?

Patreon is a membership platform that allows creators to run a subscription service for their content. Instead of setting up their own website and payment platform, creators can easily launch a personalized Patreon page in a few steps.

On Patreon, paying subscribers are called patrons. Each patron pays a fee for exclusive content from creators.

Patreon launched in 2013 and has over 3 million monthly active patrons and more than 185,000 registered creators. As of spring 2021, Patreon was valued at $4 billion.

Creators can supply subscriptions for quite a lot of providers. Popular content formats embody:

  • Video (38% of creators)
  • Writing (17%)
  • Audio (14%)
  • Pictures (6%)

The Patreon app can also be out there for iOS or Android.

How does Patreon work?

Patreon permits creators to monetize their content material by making a paywall and charging patrons a subscription payment to entry their work. This clear enterprise mannequin is nice for each creators and patrons.

Creators know when their month-to-month earnings can be paid out and might depend on this revenue to assist their work. As well as, patrons can see precisely how their subscription helps the creator and improve or cancel their membership with the clicking of a button.

So what’s Patreon used for? Creators can use the Patreon platform for all sorts of content material:

Writers may share quick excerpts of tales with their Twitter followers. Then, to drive readers to their Patreon, they’ll allow them to know that the complete piece is offered by subscribing to considered one of their membership tiers.

Supply: patreon.com/raxkingisdead

Photographers who submit examples of their work on Instagram can use Patreon as a vault for his or her content material. They will additionally entice patrons by providing particular perks like bodily prints of their favourite pictures.

Example of how photographers use Patreon

how do photographers use Patreon continued

Supply: patreon.com/adamjwilson

Podcasters can simply have interaction with their listeners on Patreon. The Group tab capabilities as a messageboard, the place patrons can go away messages and chat with different listeners in addition to the podcast hosts. Patrons may get early entry to episodes or obtain particular content material like bonus episodes or a glance behind the scenes.

example of how podcasters use Patreon

podcasters use patreon to post updates

Supply: patreon.com/lovetosew

Musicians can submit new tracks forward of their launch date or share b-sides and demos with followers.

an example of how musicians use Patreon, this is a link to a full song that is only available for paying subscribers

Supply: patreon.com/pdaddyfanclub

Performers and streamers may also benefit from Patreon’s safe, non-public livestream function to cost a payment for a web-based efficiency.

Patreon's livestreaming options

Supply: patreon.com/posts/livestream

On the whole, Patreon is a superb alternative for brand spanking new creators to construct a group and widen their attain, whereas high-profile or celeb creators can use Patreon to work together with followers in an entire new approach.

How a lot can I earn on Patreon?

The platform is versatile sufficient to accommodate creators of all followings, so common Patreon revenue varies.

How a lot of your current viewers will convert to Patreon subscribers relies on many various elements, together with:

  • The sort of content material you create
  • The perks you supply to patrons
  • Your membership tier charges
  • The measurement of your present viewers
  • Your advertising and marketing efforts

Patreon's inverted funnel shows how patrons are only a small percentage of your total audience

Supply: blog.patreon.com/figuring-out-how-much-you-might-make-on-patreon

So, how a lot are you able to anticipate to earn? We’ve put collectively a hypothetical instance primarily based on a creator with 10,000 followers on Instagram (their main social channel).

Whole measurement of following 10,000 (Instagram)
% of “passionate” followers (who would click on by means of to study extra) 10%
Visitors from Instagram to Patreon web page 1,000
% of visitors that converts into patrons 1-5% (10-50 patrons)
Common worth of every patron $5
Whole month-to-month Patreon revenue $50-$250

If that doesn’t sound like a lot, preserve studying. We’ve acquired suggestions that will help you develop your fan base and improve your Patreon earnings.

How do I begin a Patreon web page?

The method of signing up as a Patreon content material creator is easy. Go to patreon.com/create to get began:

1: Choose a class that describes your content materialPatreon signup process

You possibly can decide as much as two classes:

  • Podcasts
  • Illustration & Animation
  • Music
  • Communities
  • Native Enterprise (restaurant, yoga studio, venue, and so forth.)
  • Movies
  • Writing & Journalism
  • Video games & Software program
  • Pictures
  • Different

2: Does your work include 18+ themes comparable to actual or illustrated nudity?

Patreon requires creators to state if they will offer 18+ content

This query would require you to reply Sure or No primarily based on the kind of content material you intend to supply.

3: Choose your forex

Patreon provides 14 currencies to select from, together with USD, CAD, Euro, GBP, AUD, and extra. Your memberships can be priced and paid out in the forex you select.

4. Do you wish to supply unique merchandise?

For a further payment, Patreon can deal with merchandise manufacturing, international delivery and assist. This query would require you to reply Sure or No to proceed. You possibly can all the time choose No at this stage and add merch to your plan in a while. (Don’t fear, we talk about this in extra element in a while)

5. Wish to reserve a customized URL to your Patreon web page?

To achieve this, you need to join at the very least one social media account (Fb, Instagram, Twitter, or YouTube) in order that Patreon can confirm your id as a creator. It will can help you set a customized URL to your Patreon, comparable to patreon.com/hootsuite.

Your Patreon web page is nearly able to launch!

How do I customise my Patreon web page?

After you’ve accomplished the preliminary set-up, the web page editor will take you thru a number of extra steps to customise your web page.

Begin with the fundamentals

When you’ve created your Patreon account and verified it through electronic mail, you can begin constructing your web page.

First, give your Patreon web page a reputation, then create a headline. Your headline needs to be a brief description of your content material that tells folks what you do, like “creating weekly podcasts” or “writing essays.”

Add pictures

Subsequent, you’ll be prompted to add a profile picture and canopy picture. Patreon requires each account to have two pictures. These are the really useful codecs:

  • Profile image: 256px by 256px
  • Cowl picture: at the very least 1600px vast and 400px tall

Write a compelling About part

Your Patreon About part is the very first thing potential patrons will see once they land in your web page, so be sure you paint a compelling image.

A good About web page will comply with this primary construction:

  • Introduce your self. Who’re you and what do you do?
  • Clarify what your Patreon is for. Why are you utilizing Patreon to assist your artistic profession?
  • Clarify how the funds can be used. How will you utilize the cash you earn on Patreon to proceed creating? Patrons admire transparency, so be as clear as you may.
  • Thank readers for trying out your Patreon. Share your enthusiasm for the way forward for your work!

You can even embed an image or add an intro video to this part. Visuals are useful as a result of they permit patrons to see precisely what they may get once they subscribe.

Choose your tiers

Begin by selecting a completely customizable tier starter equipment primarily based on the kind of content material you supply (video, music, podcasts, visible artwork, writing, native enterprise, all creators).

Patreon will then advocate starter tiers primarily based in your alternatives. These tiers are absolutely customizable and will be tailor-made to your preferences.

Patreon suggests tiers depending on the type of content you create

For instance, these are a number of of the really useful tiers for Illustrators & Comics. Patreon has a customizable starter kit out there for each sort of content material.

Determine if you wish to supply merch

Patreon may also show you how to supply unique merch gadgets to your subscribers.

The platform permits you to customise your gadgets (like stickers, mugs, tote luggage, attire, and extra!) and choose the tier(s) that may obtain unique merch. Patreon then handles the manufacturing, delivery, monitoring, and assist.

Join your socials

Linking social media accounts to your Patreon helps affirm your id so your patrons can subscribe with confidence. You possibly can hyperlink Patreon to Fb, Instagram, Twitter, and YouTube.

Arrange cost

As a creator, that is in all probability one of the crucial vital steps. Let’s ensure you receives a commission!

You’ll want to offer the next cost data to obtain your Patreon payouts:

  • Fee schedule (both month-to-month or per creation, relying in your plan)
  • Your forex
  • Payout settings (the way you’d wish to receives a commission and tax data)

Choose your Web page Settings

Nearly accomplished! Patreon requires a number of extra items of knowledge to get began.

You’ll add primary account data at this stage, like your authorized title and nation of residence. This account data is not going to seem in your public web page. You’ll additionally set a number of visible preferences, like the colour you wish to use for the hyperlinks and buttons in your web page.

That is additionally once you’ll decide how clear you wish to be as a creator. You possibly can select to make your earnings and variety of patrons seen to all web page guests. Patreon recommends making this data public, nevertheless it’s as much as you.

You’ll even be requested whether or not your work comprises any grownup content material. Patreon does permit grownup content material on the platform, so long as it conforms to their phrases of use. Simply bear in mind that in case your web page is marked as grownup content material, it gained’t come up in the Patreon search outcomes.

Preview your web page, then hit the launch button!

Congratulations! You’ve formally launched your Patreon.

Observe: Patreon evaluations your content material once you launch. Critiques normally take minutes, though some content material takes as much as 3 days to overview. You possibly can proceed enhancing your web page after you launch.

What can creators share on Patreon?

You possibly can create the next submit varieties:

Textual content Select a compelling title, then sort away! Textual content posts can help you embed a number of pictures throughout the textual content or add attachment recordsdata to your patrons to obtain.
Photos Picture posts can help you add pictures or embed picture URLs from different websites. This submit sort routinely generates a gallery once you add a number of pictures. Patreon helps a number of picture codecs, together with .jpg, .jpeg, .png, and .gif file varieties as much as 200 MB.
Video To create a video submit, you may paste a video URL from one other web site or join Patreon on to your Vimeo Professional account. Patreon helps embedded YouTube or Vimeo hyperlinks.
Livestream Patreon helps livestreaming through Vimeo, YouTube Stay, or Crowdcast. Creators get entry to computerized recordings, dwell chat, analytics, and no time restrict. Observe that a few of these choices carry a further payment.
Audio Audio posts can help you add recordsdata or embed audio URLs from different websites. You can even add a thumbnail picture to your file, comparable to album artwork. Patreon helps .mp3, .mp4, .m4a, and .wav; file measurement have to be 512 MB or much less.
Hyperlink Insert the hyperlink you’d wish to share together with your patrons. The submit will show a preview of your hyperlink. Write an outline in the textual content subject under to clarify why you’re sharing this hyperlink together with your viewers (ex. Sharing your web site or Instagram profile).
Polls All Patreon membership tiers can run polls, which is a good way to get suggestions out of your patrons and find out how you might develop your subscriber base. Choose a minimal of two ballot choices, or add as much as 20 choices for patrons to select from. You possibly can set an expiration date and test the ballot outcomes anytime, and it’s also possible to export the outcomes as a CSV file.

Each submit sort permits you to add tags to your submit so patrons can simply search by class (for instance, “month-to-month replace” or “bonus episode”). You can even select who can see this submit (public, all patrons, or choose tiers).

You might need particular or time-sensitive content material to share together with your patrons. In that case, you may create an early entry submit to permit choose tiers to see it earlier than anybody else. You possibly can even add particular charges to entry a specific submit if wanted.

Superior submit varieties embody:

Welcome Notes Ship your patrons a private welcome notice & electronic mail once they be a part of. This may be custom-made for every subscription tier. You possibly can add or take away this function at any time.
Targets These posts give you a chance to explain what you’re engaged on and assist patrons perceive how their subscription helps your artistic work. You possibly can set two kinds of objectives:
Earnings-based (“Once I attain $300 per thirty days, I’ll …”) or community-based (“Once I attain 300 patrons, I’ll …”)
Particular Presents Create your individual personalised supply to attract in patrons and provides them entry to unique content material. You possibly can select from current advantages, comparable to customized stickers, early-access tickets, and 1:1 chats, or design a proposal that finest represents your work.

How a lot does Patreon value?

For Creators

Making a Patreon account is free for creators, however charges apply after creators begin incomes cash on Patreon. Creators can anticipate to pay between 5-12% of the month-to-month revenue they earn on Patreon, relying on their plan sort.

Patreon presently has three plans out there: Lite, Professional, and Premium.

Patreon currently has three plans available: Lite, Pro, and Premium.

Payment processing fees also apply.

For Patrons

Making a Patreon account is free. Nonetheless, month-to-month subscription charges will fluctuate relying on which creator(s) patrons subscribe to and which membership tier they choose.

Creators set their very own membership tier construction. Some creators cost a flat payment:

patreon creator kate beaton charges a flat fee

Supply: patreon.com/katebeaton

Different creators function a tiered pricing construction that provides extra perks to patrons who pay the next payment:

The Love to Sew podcast Patreon

Supply: patreon.com/lovetosew

Patrons can improve or downgrade their subscriptions at any time. It’s additionally fairly simple to cancel in the event that they not want to entry the content material.

How can I earn more money on Patreon?

In case your Patreon wants just a little assist getting off the bottom, it’s time to get strategic. Right here’s develop your Patreon revenue utilizing a multi-pronged strategy.

Increase your whole addressable viewers

Begin by specializing in rising your following on different social media platforms (like Instagram, Twitter, YouTube, and so forth.).

For those who don’t have a presence on a number of platforms, now’s the time to begin! Increase your advertising and marketing technique to make sure that you’re reaching as many potential subscribers as doable.

Unsure the place to get began? Take a look at our guide to the newest social media apps and platforms for inspiration.

Develop your proportion of “passionate” followers

Create a video or textual content submit to inform your story and construct a private reference to followers. Clarify how supporting your Patreon web page advantages you as a creator, and describe how your Patreon revenue permits you to create extra content material or provides you the pliability to be extra artistic.

Drive visitors to your Creator web page

Point out your Patreon web page in every single place: add a hyperlink to your social media bio(s), deliver it up in podcasts or interviews, and embody a hyperlink in your month-to-month publication or e-blast. Repetition will assist drive visitors, and elevated visitors may result in increased conversion from potential subscriber to patron.

Use free content material to transform visitors into patrons

Free content material is a good way to entice potential patrons. Give guests a sneak peek of your Patreon content material to allow them to know what to anticipate in the event that they change into a patron.

Create a number of public (free) posts to offer potential subscribers an thought of the kind of content material they’ll anticipate. You can even run giveaways or particular promotions to generate buzz (ex. “join earlier than the top of the month to be entered in the draw”).

Develop the typical worth of every patron by creating extra membership tiers

Having a number of membership tiers can incentivize current patrons to “stage up” and pay extra for his or her month-to-month subscription. Create particular advantages or rewards tailor-made to your content material sort and add worth to your patrons. Be sure that to distinguish between your tiers so patrons can simply see what they’ll get once they improve.

Continue to learn!

The Patreon polling function is a good way to get suggestions out of your patrons and acquire perception into why they subscribe to your content material so you may work out develop your subscriber base.

The Patreon Blog is a superb useful resource for creators who wish to study extra about working and rising a artistic enterprise or keep updated with Patreon’s updates and new options.

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