What is Roblox? Everything You Need to Know About the Social Gaming Platform


Until you’re Rip Van Winkle or the North Pond Hermit, we’re prepared to guess you’ve heard the phrase “Roblox” floating round in the previous few years. With over 52 million daily active users, the social gaming platform has taken the web by storm, leaving us intrigued. However what is Roblox, precisely?

A key factor to learn about Roblox up-front? The children love it. In accordance to a recent earnings presentation, over half of Roblox customers are underneath the age of 13.

However even in case you’re not amongst the platform’s core demographic, you need to perceive what Roblox is and why it’s such an enormous deal for teenagers, grown-ups, and types alike.

We’ve received solutions to all of your Roblox-related questions, even the ones you’ve been too afraid to ask the teenager in your life.

What is Roblox?

Roblox is an app that allows users to play a wide variety of games, create games, and chat with others online. It combines gaming, social media, and social commerce. Billing itself as the “final digital universe,” Roblox experiences are locations the place customers can socialize, construct their very own areas, and even earn and spend digital cash.

Video games on Roblox are formally referred to as “experiences” which fall into quite a lot of genres. Customers can dabble in video games tagged as roleplay, journey, combating, obby (impediment programs), tycoon, simulator, and extra.

Lots of the hottest video games on the app, together with Undertake Me! And Brookhaven RP, fall into the roleplay class. These are much less video games and extra digital hangouts. Millennials, consider them like Gen Z’s model of Membership Penguin. Different classes focus extra on agility, technique, or talent.

Although the platform itself is free, customers could make purchases inside every expertise. A portion of the gross sales (about 28 cents per dollar spent) goes again to the recreation’s creator. Which means manufacturers and makers of all ages can earn cash if the video games they construct turn out to be widespread. It actually takes user-generated content to a whole new level.

Need proof? Jailbreak, one in every of the platform’s hottest video games, was constructed by teenager Alex Balfanz, who paid for his college degree totally along with his Roblox earnings. Serial recreation developer Alex Hicks earned over $1 million per 12 months creating video games for the platform, all earlier than his twenty fifth birthday.

Nonetheless undecided what Roblox truly does? If you happen to don’t have a preteen round to information you, we’d advocate giving it a strive your self. To get began, first create an account after which obtain the app in your cellphone or pc. When you’re in, you’ll have entry to hundreds of thousands of user-generated video games.

If you need to make your personal video games, you’ll have to obtain Roblox Studio, the “immersive artistic engine” that enables customers to create their very own video games.

Nonetheless have questions? We all know, it’s quite a bit to study!

When was Roblox Made?

Roblox formally launched in September of 2006. It might come as a shock to many who Roblox is older than Snapchat, Discord, and even Instagram! That’s as a result of the platform took for much longer to acquire steam.

Whereas Roblox co-founders David Baszucki and Erik Cassel formally debuted the platform over 15 years in the past, it didn’t begin to acquire traction till a couple of decade in. And it actually exploded in reputation throughout the COVID-19 pandemic, when its each day energetic person depend surged by 40 percent.

How many individuals play Roblox?

The corporate stories that over 52 million individuals play Roblox on-line every day, up by 21% compared to last year.

Who makes use of Roblox?

Traditionally, Roblox catered principally to teenagers and preteens, with its largest and most engaged demographic being 9- to 12-year-old males.

Nevertheless, the firm just lately reported that its customers are “getting older up.” In a letter to shareholders, Roblox reported that its fastest growing demographic is 17- to 24-year-olds.

Supply: Roblox

Roblox is widespread round the world. Whereas gamers from the U.S. and Canada traditionally made up the largest share of its person base, the variety of European gamers eclipsed U.S. and Canadian gamers final 12 months. At present, there are about as many customers in Asia as there are in the U.S. and Canada.

Is Roblox free?

Sure, Roblox is free to obtain and most video games on the platform are free to play. Nevertheless, customers could make purchases inside video games to purchase upgrades, boosts, clothes, equipment, skins, and extra.

In-game purchases are made with the platform’s digital foreign money, Robux. These could be bought with actual cash, gained, or earned throughout gameplay. Customers may commerce and promote gadgets to different customers in some video games.

Who is the creator of Roblox?

Roblox was created by David Baszucki and Erik Cassel, two engineers who started engaged on the prototype for the platform in 2004. Cassel served as administrator and vice chairman of engineering till he died from most cancers in 2013. Baszucki is now the CEO.

What is the hottest recreation in Roblox?

With over 40 million video games and counting, how do you even know which Roblox experiences are value your time? Beginning with the hottest video games in Roblox will help you get a really feel for a way hundreds of thousands of customers work together with the app.

Proper now, the hottest recreation in Roblox is Undertake Me! With over 29.4 billion visits and 24.7 million favorites. The roleplay recreation permits customers to undertake and lift pets and animals, embellish their digital houses, and work together with mates.

Different widespread video games on Roblox embrace Brookhaven RP with 21.4 billion visits and 14.6 million favorites; Tower of Hell with 18.7 billion visits and 10.1 million favorites; and Blox Fruits with 7.1 billion visits and 4.3 million favorites.

cartoon figure adopt me Happy Pride Month

Supply: Roblox

Is Roblox a social community?

Sure, Roblox is a social gaming network within the metaverse that enables customers to make connections with strangers inside the world group in addition to individuals they know in actual life.

In accordance to the firm, Roblox customers send approximately 2.5 billion chat messages each day. The app permits customers to ship buddy requests, change messages, and commerce with different customers inside video games.

Final 12 months, Roblox rolled out Spatial Voice Chat, which permits customers to discuss with different gamers who’re close to them inside video games. Age-verified customers who’re 13 or older can decide into the voice chat perform.

As well as to speaking with others, customers can leverage the energy of voting inside the platform. Video games could be upvoted, downvoted, adopted, or favorited, which helps sign their high quality and recognition to different customers.

How to make a Roblox recreation

Enthusiastic about designing your personal online game and doubtlessly changing into Roblox well-known? To do this, you first want to obtain Roblox Studio in your pc.

Subsequent, you want to study the fundamentals of Roblox’s scripting language. The app makes use of a coding language referred to as Lua that’s comparatively straightforward to study, making it an effective way for younger coders to perceive the fundamentals of online game growth.

Roblox Studio presents quite a lot of templates that make it straightforward to begin constructing your on-line recreation. Discover the templates, add your personal elements, and study all about how video video games are made.

Roblox game house model

How manufacturers are utilizing Roblox

If you happen to’re a savvy marketer in search of methods to attain a youthful demographic, you may want to contemplate creating your personal recreation on Roblox.

Branded video games on the platform have the potential to go viral and earn manufacturers huge bucks. Simply take it from Gucci, who made waves when a digital model of one in every of its baggage sold for over $4,000 on the app.

Manufacturers together with Clarks, Spotify, Chipotle, NARS, Gucci, Tommy Hilfiger, Nike, and Vans have constructed digital experiences on Roblox , and the funding is proving worthwhile. Gucci’s Gucci City has racked up almost 33 million visits, whereas Chipotle’s Burrito Builder has over 17 million.

For inspiration on branded Roblox video games, look to Spotify Island. The streaming service takes customers on a digital scavenger hunt the place they will meet their favourite artists, play with sound, and accumulate particular merch.

Nikeland is one other noteworthy branded expertise the place almost 20 million customers go for sporty quests and to accumulate Nike gear for his or her avatars.

Spotify island Nikeland

Supply: Roblox

Is Roblox protected for teenagers?

If you happen to’re a dad or mum, you is perhaps questioning whether or not Roblox is a protected house to your baby. As with any social media platform, the app comes with threat of scams and bullying. Actually, critics have called out Roblox for failing to adequately shield children on the app from harassment and abuse.

Roblox claims to routinely filter out inappropriate content material from chat, however dad and mom ought to train warning and train their children about on-line security earlier than letting them join a Roblox account.

As a dad or mum, you’ll be able to limit in-game chat, in-app buying, and entry to sure video games. You can also set a month-to-month spend allowance and activate notifications that allow you to know anytime your baby spends cash in the app.

To see a listing of parental controls, log into your Roblox account and navigate to settings. In the parental controls part, you’ll see an possibility to add a Mum or dad PIN. When the Mum or dad PIN is enabled, customers can’t make modifications to settings with out coming into a PIN.

Roblox: the TL;DR

Quick on time? Right here’s the gist: Roblox is a platform that hosts greater than 40 million user-generated experiences and lets customers construct their very own from scratch. Inside these experiences, customers can play video games, socialize with others, and earn and spend a digital foreign money referred to as Robux.

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