Why You Shouldn’t Post to All Your Social Media Channels at Once


Are you continue to attempting to publish to all social media at as soon as? That is 2022, individuals! It’s time to rethink your social media posting strategy and produce your campaigns into 2022.

Posting on social media all at as soon as is a bit of spammy. Worse, it could actually additionally influence the success of your campaigns if it’s not performed the suitable approach.

If you need to understand how to publish to social media in a single go (and do it proper!), there are some things to keep in mind. Right here, you’ll be taught:

  • The reason why you must not publish to all of your social media at as soon as
  • How to publish on all social media at as soon as utilizing Hootsuite
  • How to publish to all of your social media at as soon as the suitable approach and keep away from trying spammy

Learn on for suggestions to take your social media scheduling technique to the following degree!

5 reasons to NOT post to all social media at once

You won’t generate the engagement you need

Your audience can’t be in the same place all at one time. They’re jumping between TikTok, Snapchat, Instagram, and more.

If you post the same message on many platforms at the same time, chances are they’ll see it on one channel and miss it on others.

When this happens it hurts your engagement rates and can set up your campaign for failure.

Instead, think about how to make sure your cross-posting doesn’t come across as spammy. Deal with how to drive the feedback, likes, clicks, and conversations that your posts deserve!

Your viewers will miss out on key messaging

Earlier than launching campaigns, make sure you’re sending the suitable message, on the suitable channel, at the suitable time.

While you publish to all social media at as soon as, you fill your viewers’s feeds with the identical message.

This makes them much less seemingly to have interaction together with your content material. They are going to skim previous your publish and miss out in your key messaging and CTAs.

Each channel has a novel set of posting necessities

The listing of variations between every social media platform is wild!

Each channel has a novel set of posting necessities, similar to:

  • Picture file measurement
  • picture dimensions,
  • formatting,
  • minimal and most pixel necessities,
  • copy size,
  • CTA inclusion,
  • the power to publish video content material vs. copy-driven content material

We advocate you comply with the necessities for every platform to get the very best engagement and efficiency.

For instance, let’s say you’re a bakery specializing in cupcakes. You are working a marketing campaign to improve consciousness of your new chocolate taste. You’ve created a killer Instagram Reel and cross-posted this to your IG account and YouTube feed.

The issue? The 2 social media channels have totally different add necessities for video content material.

Instagram favors vertical video. YouTube prefers content material uploaded in horizontal or panorama format.

When you do want an app that posts to all social media at as soon as for a marketing campaign, Hootsuite makes it straightforward. Hootsuite additionally exhibits you the necessities of every channel, so that you all the time have the very best likelihood for achievement.

Extra on this later!

Audiences are energetic on totally different channels at totally different instances

There are 24 time zones the world over, which signifies that your social media channels shall be poppin’ at totally different instances.

Once we’re heading to mattress on the west coast of North America, our European buddies are waking up to begin their day. What we’re getting at right here is the concept totally different audiences are energetic at totally different instances.

When you publish to all social media at as soon as round 08:00 PST, you’re seemingly to miss any European followers. They’ll all nonetheless be working at 16:00 CET.

Reasonably, you want to stagger your posts and messages all through the day. This manner you may be sure to get the very best visibility and engagement out of your followers.

When you’d like to be taught extra, try this weblog publish about how to discover the best time to post on social media.

You’ll destroy your optimization technique (and look unprofessional)

Social media advertising is all about optimizing campaigns for top efficiency on each channel.

For instance, on Twitter or Instagram, you’re extra seemingly to use hashtags to optimize the publish for discovery. On Fb, hashtags aren’t that essential.

Posting the identical content material for every channel, with out optimizing, appears to be like unprofessional. You’re exhibiting the world that you just’re not clued up on how to handle social media.

Your social media feeds may find yourself trying spammy

There’s nothing worse than scoping out a cool new social account and getting the ick.

Cross-posting or posting to all of your social media channels at as soon as can look unprofessional at greatest and spammy at worst. This brings us to…

How to publish on all social media at as soon as (with out trying spammy)

When you’re set on posting to all social media channels at as soon as, concern not! There’s a approach to make this kind of posting schedule appear skilled, polished, and spam-free.

Join your social channels to Hootsuite

There may be an app that posts to all social media at as soon as: Hootsuite! (We’re biased, in fact.)

Join the channels you utilize to Hootsuite or your most popular social media administration device.

Presently, you may join your model’s Twitter, Fb, LinkedIn, Instagram, YouTube, TikTok, and Pinterest accounts to your Hootsuite dashboard. This manner you may guarantee full protection for every of the most important social media networks.

After you’ve logged in (or signed up!), comply with these steps:

1. Click on +Add social account

2. Click on on the drop-down menu that claims Choose vacation spot. Select the account you need to add profiles to, after which click on the social media account you need to add.

add an account to Hootsuite select destination

3. Select the profile you need to add (private or enterprise). Be aware that this feature is probably not obtainable for all channels.

4. Observe the prompts on-screen to join your community to Hootsuite. Hootsuite will ask to authorize the account in case you are connecting Instagram or Fb Enterprise profiles.

select your Instagram profile type personal or business

Proceed to add profiles till you’ve linked all of your social media accounts to Hootsuite’s platform.

2. Create your social posts

Now you’re prepared to see how to publish to all social media at as soon as utilizing a single publish template that you could repurpose for every channel.

1. Click on on the Composer icon within the high left nook of your Hootsuite dashboard, then click on Post.

2. Underneath Publish to, choose the drop-down menu, and select the channels you need your publish to seem on.

new post on Hootsuite publish to select social accounts

3. Add your social publish copy into the New publish planner below Preliminary content material, and add pictures through the Media part.

4. To preview your social media posts, faucet the related favicon subsequent to the preliminary content material. Right here’s an instance of how our chocolate cupcake publish will look on Fb.

preview chocolate cupcake post on Facebook from Bread Coffee

4. You’ll then want to edit and optimize every publish for the channel you’re posting on. To take action, click on on the favicon subsequent to Preliminary content material, and add hashtags, picture alt textual content, or location tags which are related to every platform.

edit and optimize Bread & Coffee chocolate cupcake post

Professional tip: Don’t neglect that every platform’s viewers is totally different, so that you’ll need to craft your messaging accordingly. For instance, a publish for TikTok may sound very totally different from a publish for LinkedIn.

3. Schedule your social media posts

Now that you just’ve crafted social media posts for every channel, you’re prepared to get ‘em stay!

1. When you’re prepared to publish instantly, click on on Post now within the backside proper nook of the display screen.

2. Alternatively, click on on Schedule for later to choose a date and time to publish your content material, after which click on Schedule.

schedule post with recommended times

Professional tip: When you’re scheduling your posts for later, use Hootsuite’s suggestions for the very best instances to publish. They’re primarily based in your accounts’ historic engagement and attain knowledge and can make it easier to publish at a time when your followers are most definitely to have interaction together with your content material.

And that’s it! It actually couldn’t be simpler to publish to social media all at as soon as utilizing Hootsuite.

Posting to a number of social media accounts guidelines

We advocate doing a full-on sanity verify of your posts earlier than hitting the publish or schedule button. Listed below are a couple of nuggets to look out for.

Is the copy the suitable size?

It goes with out saying that the copy you wrote for one channel may not match onto one other:

  • Twitter has a most character restrict of 280
  • Fb is 63,206
  • Instagram is 2,200

Analysis the ideal post length for every platform and optimize.

Are your pictures the suitable measurement?

Be sure to know the precise dimensions your pictures want to be for every social platform. This retains your content material trying skilled and attention-grabbing.

Oh, and keep away from pixelated pictures, interval. They give the impression of being dangerous in individuals’s feeds and your model will seem unpolished and unprofessional.

When you want a hand, try Social Media Image Sizes for Every Network, which additionally features a useful cheat sheet!

Professional tip: Hootsuite prospects can use the in-dashboard picture editor to modify the dimensions of their pictures earlier than publishing. That is a simple approach to make sure that all pictures are each the suitable measurement and on-brand!

Does the content material match the channel?

As we talked about earlier, totally different channels have totally different audiences. Be certain your social media posts mirror who you’re talking to.

For instance, LinkedIn is mainly used by men aged 25-34. In distinction, Gen-Z women predominantly use TikTok.

The best way you talk to every viewers ought to match the group’s demographics. Double-check that your marketing campaign messaging is constant and on-brand.

However most significantly, make sure that it resonates with the viewers you’re speaking with!

Have you ever tagged the suitable accounts and used the suitable hashtags?

Nothing is worse than crafting the proper social publish, solely to tag the flawed particular person or use a misspelled hashtag. Imagine it or not, this does occur!

So whenever you’re double-checking your social posts:

  • just remember to’ve tagged the suitable model or particular person.
  • Be certain that you spell your hashtags accurately
    (and don’t by accident trigger a Twitterstorm a la #susanalbumparty or #nowthatchersdead.)

Posting to social media all at as soon as doesn’t have to be troublesome. Think about for those who may:

  • schedule and publish a number of posts for the very best instances of day
  • have interaction together with your viewers
  • and measure efficiency all from a single dashboard!

With Hootsuite, you may simply do all of that. Attempt it free right this moment!

Get Started

Cease guessing and get personalised suggestions for the very best instances to publish on social media with Hootsuite.





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