Why Your Business Should Be on TikTok

Should you’ve acquired a services or products to promote, you should begin serious about your TikTok ecommerce technique. In case you haven’t seen, TikTok is not only a place to be taught trending dances or sustain with Gen Z. It’s additionally the place thousands and thousands of individuals go to find merchandise and, in the end, spend some money.

The truth is, the addictive video platform has carved out an entire new area of interest within the social selling market. As increasingly more customers flip to the app with the intent to purchase, TikTok leans extra into its place as a purchasing powerhouse. A lot in order that the model is reportedly planning to build its own U.S. fulfillment centers.

So this begs the query: is TikTok the brand new (social media) Amazon? It’s too early to inform, however we all know for positive that that is one place you need to be if you happen to’ve acquired one thing to promote.

What is TikTok ecommerce and why is it important?

TikTok ecommerce is the act of using the popular video app to sell a product or service. There are several TikTok commerce tools for sellers that make it easy for users to view and buy products in a matter of seconds.

Depending on their location, some companies and creators can build out their own TikTok storefronts that allow users to browse and purchase directly within the app. Simple integrations for Shopify, Sq., and different ecommerce platforms let sellers create internet shops rapidly.

No matter location, all sellers can—and will!—put product hyperlinks immediately into their movies and bios so customers can click on and purchase from an in-app browser. Meaning individuals can immediately purchase issues they’ve simply seen on their feed.

Supply: Kaja

So why must you be utilizing TikTok for ecommerce, precisely? Nicely, for one: TikTok is sort of a free storefront in a actually busy shopping center. The truth is, analysis exhibits that 35% of TikTok users have bought something off the platform and 44% of customers found merchandise by way of adverts and content material posted by manufacturers.

When you think about that TikTok has over a billion month-to-month energetic customers, you may see how a lot untapped promoting potential exists on the ForYouPage and past. Briefly, TikTok and on-line purchasing are a match made in social commerce heaven.

3 the reason why your enterprise ought to be on TikTok

Want extra proof? Listed below are just a few key the reason why it’s price your whereas to place some effort and time behind ecommerce on TikTok.

1. You’ll enhance gross sales

Should you’re studying this, you’re most likely searching for new methods to get extra gross sales on-line. We all know that TikTok is among the first locations customers go to get the news and pull the set off on new merchandise. And there’s a motive for that.

Research present that people view TikTok as “genuine, real, unfiltered, and trendsetting.” This implies there’s much less picture-perfect, over-filtered content material such as you’d discover when Fb and Instagram adverts.

The realness indicators to customers that they’re not being offered one thing they don’t want. That interprets to extra belief within the message and, in the end, extra gross sales.

2. You’ll enhance your web optimization technique

Earlier this 12 months, Google Senior Vice President Prabhakar Raghavan stated 40% of young people turn to TikTok or Instagram to discover a place to eat lunch. Consequently, the search engine has reportedly begun displaying TikTok movies in Google search outcomes.

That implies that, as long as you correctly optimize your natural movies and paid adverts (extra on that under), you’ve gotten an opportunity of them displaying up when individuals search key phrases and phrases about your product or model.

Screenshot showing TikTok phone review videos on Google search results page

3. You’ll attain an entire new viewers

Should you’re searching for methods to advertise your services or products to a youthful viewers, promoting on TikTok is just not a suggestion however a requirement. That’s as a result of 63% of Gen Z use TikTok on a each day foundation. Comparatively, 57% use Instagram and 54% use Snapchat every day.

However that doesn’t imply Gen Z is the one group searching for a purchasing expertise on the app. Millennials and Gen X’ers are more and more extra seemingly to hang around on the app, with over 30% of users falling into the 25 to 44 age vary. Selling merchandise on TikTok helps you get your message to a youthful viewers and attain customers who aren’t is probably not on your core platforms.

Methods to drive greater TikTok conversion charges for your enterprise

A superb ecommerce technique on TikTok ought to focus on two issues: racking up extra views on your movies or adverts after which getting viewers to take motion. Whether or not that be to click on a hyperlink, comply with you on Instagram, or make a purchase order, you should focus on getting customers to transform. Don’t fear, it’s simpler than it sounds!

Customers discover your storefront and merchandise by way of movies, so you should begin by making them attention-grabbing, participating, and simple to seek out. Upon getting their consideration, although, you should get them to click on your hyperlink in bio and calls to motion, go to your storefront, and make a purchase order.

Growth: conversion charges by way of the roof!

Embrace hashtags and key phrases

There’s a motive why The New York Occasions referred to as TikTok “the new search engine” for Gen Z. An enormous chunk of youthful web customers skip the search engine altogether and begin on TikTok or Instagram to seek for issues like what books to learn, the most effective locations to get brunch, and the place to seek out cute attire.

Hashtags and key phrases inform the algorithm what your put up is about and assist customers discover it. They’re particularly vital for serving to individuals uncover your content material, even when they don’t comply with you. Maintain a detailed eye on the top trending hashtags on TikTok and embody them in your captions.

And don’t overlook so as to add key phrases to captions and textual content inside your movies. To find what individuals are trying to find on TikTok, open the app and kind your most important search time period into the search field. Earlier than you click on “search,” be aware the advised key phrases within the dropdown checklist.

These are widespread phrases individuals are trying to find on the app and so they might help you determine which phrases to make use of in your movies.

Add a chatbot to your on-line retailer

Should you’re directing customers to your web site from the TikTok app, ensure somebody is ready on the opposite finish to assist shut the sale. Implementing a Shopify chatbot, for instance, might help information customers by way of the shopping for course of and supply them with distinctive, personalized suggestions.

Select a chatbot that makes use of conversational AI, like Heyday, to assist enhance gross sales as soon as potential clients go from TikTok to your web site. Heyday has its own Shopify app, which makes it tremendous easy to combine into your on-line retailer and might help you enhance gross sales.

Heyday Shopify AI chatbot

Get a free 14-day Heyday trial

Submit TikTok adverts (and goal them to your person)

Right here’s a loopy stat for you: TikTok adverts reach nearly 18% of all internet users 18+. That’s over 884 million individuals. Naturally, not all of these individuals are going to be all in favour of your particular services or products. And that’s OK, so long as you tailor your TikTok adverts for ecommerce to the customers that seemingly will.

Right here’s how you can create a focused TikTok promoting marketing campaign. When inserting an advert, faucet on “customized viewers.” Right here you may choose gender, age, and pursuits. Choose pursuits that align along with your services or products to assist discover your goal person.

Catering to your excellent person base will assist conversion charges soar.

Screenshot showing selections for purpose and target audience in TikTok advertising

Begin adverts with a actually good hook

The TikTok feed is designed to be infinitely scrollable and addictive. That implies that if a video doesn’t immediately seize a person’s consideration, they’re prone to hold on scrolling. Ensure the movies you select for TikTok adverts have a handy guide a rough, attractive intro.

You’ve solely acquired about three seconds to get a person to concentrate, so make it depend. Whether or not or not it’s with a catchy sound, an attention-grabbing visible, or a satisfying motion, your purpose is to get individuals to cease scrolling. See: the cracked egg in this top-performing TikTok ad by Rocket Money.

TikTok ads business creative center

Mix in and hold an eye fixed on tendencies

In contrast to different social media marketing methods, with TikTok, you really need your movies to mix in with the gang. At the least in some methods. That’s as a result of if a person immediately clocks your video as sponsored content material or an advert placement, they’re prone to immediately swipe up. In different phrases: don’t be suspicious, because the trending sound says.

Whether or not you’re making adverts or common movies for the feed, make sure your content material appears and looks like genuine user-generated content material on the app.

Right here’s how you can do it:

  • Accomplice with creators to make movies about your merchandise
  • Skip the units, scripts, filters, and fancy lighting
  • Use trending sounds
  • Make movies with the most recent tendencies

An amazing instance of a model utilizing TikTok tendencies to advertise their merchandise is Chipotle’s recent super-viral collab with Corn Kid that racked up over 8 million likes.


Watch for it #corn

♬ original sound – Chipotle

Add calls to motion (CTAs) to your adverts

Calls to motion are quick, linked buttons that seem on the backside of TikTok adverts. These permit individuals scrolling their feed to go from viewer to potential purchaser with out having to lose their spot within the feed. In different phrases, they’re a superb device for reinforcing conversion charges on TikTok.

When posting a promoted video, the app lets you choose from an inventory of predetermined CTAs, resembling “Be taught Extra,” “E book Now,” or “Signal Up.” You’ll have the ability to flip the quick phrase right into a clickable button that directs customers to a touchdown web page on your web site or retailer.

Select a touchdown web page URL that matches the person’s intention and makes it straightforward for them to finish the specified motion in as few clicks as doable.

Screenshot showing calls to action selections and display on TikTok ads

Add product hyperlinks to movies and your bio

TikTok now lets some ecommerce manufacturers and creators add hyperlinks immediately into movies. Sadly, this TikTok purchasing function remains to be solely accessible in choose markets. In case you have it, you must ensure to all the time hyperlink to the merchandise referenced in your movies so customers can instantly buy.

Should you don’t have this function, you’ll want to add a hyperlink to your retailer in your bio. Within the caption of the video, let customers know they will buy the product immediately from that hyperlink. You can too host TikTok LIVE purchasing occasions and present product hyperlinks when you reveal them.

Screenshot showing TikTok LIVE selling product links and video feed product links

Supply: TikTok

Handle your model’s TikTok presence with Hootsuite

With Hootsuite, you may handle your brand’s TikTok presence alongside all of your different social media profiles.

From one intuitive dashboard, you may simply:

  • schedule TikToks
  • evaluation and reply feedback
  • measure your success on the platform

Or use Hootsuite to schedule your videos in advance with personalised timing suggestions.

Try Hootsuite free for 30-days

TikTok commerce examples of manufacturers which can be doing it proper

The Beachwaver

Should you’re searching for a TikTok ecommerce retailer that leverages all the most effective promoting methods, flip to the feed of The Beachwaver Co. The. maker of the viral rotating curling iron makes use of an in-app storefront, hyperlink in bio, influencer collabs, and attention-grabbing paid adverts to transform customers.


@xtinequinn studying from the most effective!! Celeb stylist @sarahpotempahair #beachwaver #hairtok #christinequinn

♬ suono originale – arlxrt


Kaja Magnificence

Kaja Beauty is a Korean magnificence model that’s main the way in which on social media. With practically 2 million followers and counting, this model’s strong TikTok ecommerce technique consists of utilizing the app’s native storefront device, hyperlink in bio, paid adverts, and satisfying ASMR movies that includes their merchandise.


Have you ever missed our #ASMR content material? 💖 We’re again with our scheduled programming 👂🏼🔊 #kajabeauty #satisfying #oddlysatisfying #kbeauty

♬ original sound – Kaja

Flex Seal

Although Flex Seal doesn’t have its personal TikTok storefront, the rubberized liquid maker has a knack for creating content material that goes viral. Its feed is full of attention-grabbing movies of the product in use, typically that includes viral sounds and tendencies. Flex Seal’s efforts have labored, with a number of of their natural movies reaching over 10 million views.


Who else can do this? 💪 #flextape #philswift #funny #meme #tiktok

♬ eat.my.dirt made this audio – decomposed



TikTok ecommerce FAQ

Is Shopify on TikTok?

Should you love utilizing Shopify to develop your on-line gross sales, you’ll be completely satisfied to be taught that Shopify is on TikTok. The favored commerce device has a profile on the app and sometimes posts its personal short-form video content material. There may be additionally a Shopify integration that helps you handle your TikTok orders from inside the device.

Screenshot showing Shopify's TikTok tool

Supply: Shopify

How can I put my store on TikTok?

Able to create a local store inside the TikTok app? First, you’ll must create an account on the TikTok Seller Center. Should you meet the necessities to open a TikTok retailer, you’ll should add just a few crucial paperwork, add your merchandise, after which hyperlink your checking account. From there, you’ll have the ability to promote immediately out of your TikTok profile.

How can I promote on TikTok?

Sadly, not everyone seems to be allowed to construct a TikTok store to show and promote merchandise immediately from their profile. Presently, this function is barely accessible to sellers in sure international locations who meet sure necessities.

Should you don’t qualify for TikTok Vendor Middle, don’t fear! There are different methods to promote your merchandise on TikTok. You may simply add product hyperlinks to your adverts and movies to direct customers to your ecommerce website to allow them to browse and purchase with out leaving the app. You can too drive visitors by using a link in bio tool.

Be positive to read our guide on setting up a TikTok shop for extra data and tips on who can open a retailer on TikTok.

What’s the Tiktok conversion charge?

The TikTok conversion charge is the share of viewers who took a specified motion on your social commerce put up. In different phrases, if 100 individuals considered your video and 10 individuals clicked on your in-post product hyperlink, your conversion charge could be 10%.

So with this in thoughts, what is an efficient TikTok conversion charge? It varies enormously relying on what you’re promoting, who your audience is, and the way a lot effort you’re placing into conversion-focused video. All issues thought of, a great conversion charge may very well be as little as 3%.

Have interaction with customers on social media and switch buyer conversations into gross sales with Heyday, our devoted conversational AI chatbot for social commerce retailers. Ship 5-star buyer experiences — at scale.

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