Wix Assessment: A Prime Web site Builder

Disclosure: This content material is reader-supported, which implies when you click on on a few of our hyperlinks that we could earn a fee.

Wix is an distinctive web site builder, permitting you to create a extremely useful {and professional} web site with zero coding expertise. Even internet builders have entry to quite a few instruments to reinforce their website’s customization and performance.

For my part, Wix is the perfect web site builder for normal use, whether or not you’re a photographer, musician, restaurateur, blogger, or simply organising a small ecommerce enterprise.

Wix In contrast To The Finest Web site Builders

Whereas most web site builders are likely to concentrate on area of interest markets like ecommerce or content material administration, Wix is a jack of all trades. This web site builder casts a large web, making it enticing to every kind of people that want professional-looking web sites rapidly and cheaply.

Whether or not you’re a seasoned restaurateur trying to promote your corporation, a startup venturing into your first on-line enterprise, or an skilled internet developer with out the time or assets to create an internet site from scratch, Wix will give you the results you want. 

You should definitely see all of my top picks for the perfect web site builders earlier than you resolve Wix is the most suitable choice for you. There, I overview three extra companies in separate classes and embody an in-depth information specializing in various kinds of web site builders, what standards you must contemplate when selecting the perfect web site builder, and extra.

Who Is Wix Finest For?

Whereas it’s straightforward to be transfixed by Wix’s advertising and options, the reality is that this web site builder targets a specific viewers.

Wix works exceptionally properly for people or small companies that desire a skilled web site however don’t wish to trouble with hiring an internet developer, registering a website identify, discovering a hosting firm, and all that goes into organising an expert web site.

Wix does an amazing job of creating an internet presence extra accessible to small companies and people.

Wix web sites are enticing, comparatively low cost, and fast to arrange. Wix additionally caters to various niches, together with running a blog, images, ecommerce, music, occasions, hospitality, bookings, eating places, boards, and rather more.

Wix’s industry-specific themes, design templates, instruments, and assets usually really feel like the corporate had you in thoughts when creating its platform. Nonetheless, this all-inclusive tackle web site constructing can also be Wix’s Achilles heel.

The platform merely doesn’t supply ample performance and scalability for bigger companies and larger ecommerce web sites. For this, Shopify could be a a lot better choice. 

Wix: The Execs and Cons        

One in every of Wix’s best-defining options is the liberty it provides. You may create your splendid website, all the way down to your most popular pixelation.

Whereas freedom is an effective factor, newbies could discover the design potential barely overwhelming. Wix cures this by providing intensive assets, together with step-by-step tutorials, movies, articles, and a wealth of knowledge that will help you grasp the editor.

Wix additionally has distinctive parts that you simply don’t see fairly often with web site builders. For instance, the Repeater characteristic means that you can simply replicate parts for listing gadgets with an identical format and design however totally different content material.

One main problem when utilizing an internet site builder is differentiating your web site from opponents utilizing the identical themes and templates. Wix provides way more customization choices than Weebly and sure different opponents.

You may inform that Wix prioritizes the person’s capacity to create distinctive web sites. The design potentialities are countless, particularly within the fingers of a seasoned developer.  


Intuitive Interface: Whereas the drag-and-drop characteristic is hardly a revolutionary idea amongst web site builders, Wix succeeds on this regard. You could have unbridled freedom to maneuver parts round with few restrictions. Moreover, the platform provides pointers that will help you get the dangle of the instruments and templates. Wix additionally allows you to preview your cell website somewhat than cross your fingers that the cell website will probably be simply pretty much as good because the desktop model.

Strong App Market: Wix has loads of built-in instruments to get began, however you would possibly want extra performance in your website. Wix has a extremely populated app market that provides apps and widgets for nearly any performance you’ll be able to consider, together with occasions bookings, stay chat, publication, running a blog, opt-in varieties, pop-ups, on-line adverts, boards, and rather more. The app market provides greater than 250 integrations masking virtually each conceivable space of your on-line presence.

Constructed-In search engine optimization: It’s one factor to create an exquisite web site, however a wholly totally different territory getting your website in entrance of eyeballs. You may fill in metadata and key phrase tags associated to your area of interest, and Wix will assist you rank in the major search engines. Moreover, Wix allows you to edit your URL format for every web page to spice up your website’s Google rating. In case you aren’t fairly able to put money into SEO, Wix is a good start and requires minimal effort in your half.

Distinctive Safety: One thing few folks take into consideration when constructing their web site is methods to defend the information of your website and that of your website’s guests. Good factor is, with Wix, you don’t even should. Their managed safety parts, together with built-in TLS 1.3 encryption and DDoS safety, safe ecommerce funds, and retaining all platform parts compliant with the best {industry} requirements, imply you gained’t should elevate a finger to make sure your website is safe.

A Dependable Platform: Wix places within the work to ensure the websites their customers create are reliably obtainable. By 24/7 platform monitoring and their highly effective array of information facilities, you’ll virtually actually by no means expertise downtime for any website you construct on Wix. In addition they supply auto-scaling know-how so your website can deal with huge, sudden rushes of site visitors with no degradation of the person expertise. Wix even automates backups of your website information, so if something does go awry, you’ll be able to restore every part had earlier than and proceed alongside as regular.

Tons of Templates: Wix provides 500+ industry-specific templates that will help you construct your web site. Wix allows you to type and choose templates by {industry} to slim down your choices, together with tourism and journey, company, images, ecommerce, music, and extra. The templates are all high-quality and designer made. If you’re fearful about boiler-plate choices, these templates are extremely customizable. You may edit content material, change the positioning identify, delete sections, substitute photos, and tweak the template to make it your individual. Wix has one of many largest template libraries of any web site builder on the market.  

Versatile Plans: Wix has an inexpensive entry-level plan if you might want to create a fundamental private web site. Do you have to want extra performance, merely improve to a premium plan for as little as $4.50 per thirty days. Additionally, Wix gained’t lock you right into a contract. Many web site builders want you to decide to a 24 or 36-month contract for premium options. With Wix, you’ll be able to select to cancel your subscription at any time. This flexibility works significantly properly when you aren’t positive concerning the course you wish to take together with your internet presence.

All-in-One Resolution: Along with your Wix subscription, you don’t have to fret about hosting, area*, SSL certificates, downtime, safety, web site velocity, or any of the sensible parts of working an internet site. Wix takes care of all that for you, included in your month-to-month subscription. The platform additionally has a really responsive buyer assist group that will help you together with your website’s issues. You may contact buyer assist by way of electronic mail, chat, or direct telephone name.

*Wix provides a free area voucher legitimate for one 12 months with most subscriptions. Area extensions embody .com, .org, .web, .biz, .xyz, .house, .footage, .co.uk, and .data.


No Limitless Plans: A large variety of web site builders supply limitless storage or limitless bandwidth. Though Wix supplies limitless bandwidth for its Enterprise and Ecommerce plans, there’s nonetheless a storage restrict. This omission reinforces my opinion that Wix is supposed for people and small companies somewhat than giant ecommerce enterprises.

Rigid Templates As soon as Dwell: You may customise your Wix’s web site templates to your coronary heart’s content material, however as soon as you’re locked in, that’s it. You can’t change your template as soon as your website goes stay. Whereas this won’t be such a giant drawback for a private web site, it might spell hassle down the road for an internet enterprise that continues to develop, morph, and evolve over time.

You Can’t Export Your Web site: To piggyback on the con above, Wix can lock you right into a long-term dedication even with out a contract. As soon as on the Wix platform, you’re locked in for all times. You can’t switch or export your web site to a different platform. Once more, this is probably not a giant deal for a small enterprise or a person. Nonetheless, a fast-growing startup can have issues down the road if Wix can now not meet its wants.  

Wix Pricing

Wix paid plans fall into two classes; Web site Plans and Enterprise & Ecommerce Plans. Every class has particular person tiers, as you’ll quickly uncover.

Earlier than I get to the nitty-gritty of Wix’s pricing construction, there are a few issues value mentioning.

First, Wix’s marketed pricing is predicated on an annual subscription. You could have the choice of paying month-by-month, however it is going to price extra. Don’t be stunned in case your month-to-month billing is a bit of larger than marketed on the web site. It’s all within the fantastic print.

Secondly, your free area is barely obtainable for one 12 months. After that, it’s important to pay an annual premium. Moreover, you’re solely eligible for the free area when you pay for the entire 12 months upfront. You lose out on the supply when you select the month-to-month funds.

Wix Web site Plans

Join Area 

Ranging from the far proper, Join Area is essentially the most fundamental plan. This feature prices $4.50 per thirty days and doesn’t include a free area. Additionally, your web site will show Wix adverts. You may nonetheless join your current or customized area identify to your Wix website. This plan additionally comes with:

  • 24/7 buyer care
  • Free SSL certificates
  • 500MB space for storing
  • 1GB bandwidth

A number of the options you’ll be giving up right here embody the power to add and stream movies in your website, website booster app, social media emblem recordsdata, and customer analytics app (search engine optimization device).

I solely advocate this selection if you wish to put collectively a easy informational web site or portfolio on the lowest doable value. Nonetheless, contemplating that you simply’d have severely restricted bandwidth, Wix adverts, and a Wix-branded URL, this isn’t the sort of website that might conceivably rank excessive on Google. There are very restricted use-cases for this plan.  


This feature prices $8.50 per thirty days and is a superb different to the Join Area for a easy private web site. This plan comes with a free area, otherwise you join a customized area.

This feature provides 2GB bandwidth, 3GB space for storing, 24/7 buyer care, and half-hour of video. Nonetheless, you’ll be shedding out on social medial emblem recordsdata, a customer analytics app, a website booster app, and an expert emblem.

Finally, you’re getting a great deal for a low-traffic however professionally completed web site. You may all the time improve to the next plan ought to your wants change.


This Wix plan targets freelancers and entrepreneurs. It’ll price $12.50 per thirty days in alternate for 10 GB of space for storing and limitless bandwidth. You additionally get a free SSL certificates, no Wix adverts, a free area for one 12 months, one video hour, a customer analytics app, and a website booster app.

If you wish to begin an expert web site or on-line enterprise, the limitless plan will serve your wants higher than the Combo plan for a nominal value hike.


The worth shoots up somewhat drastically with the Wix VIP plan. This one prices $24.50 per thirty days. For the worth, you get all of the options not included within the different plans and a few add-ons. These embody:

  • Free area for one 12 months
  • Take away Wix Advertisements
  • Limitless bandwidth
  • 35GB space for storing
  • Free SSL certificates
  • Social medial emblem recordsdata
  • Customer analytics app
  • 5 video hours
  • Skilled emblem
  • 24/7 buyer care

I like to recommend this plan for a longtime enterprise desirous to make its on-line presence.

Wix Enterprise & eCommerce Plans

In case you plan to just accept on-line funds, Wix provides three tiers beneath its Enterprise & Ecommerce Plans.

All enterprise and ecommerce subscriptions supply:

  • Safe on-line funds
  • Buyer accounts
  • Plans & recurring funds
  • Take away Wix adverts
  • Customized area
  • Free area for one 12 months
  • Video hours
  • Limitless bandwidth

Enterprise Fundamental

This plan prices $17 per thirty days and provides 20GB space for storing and 5 video hours along with the above-listed options.

Enterprise Limitless

You get all of the Wix Enterprise Fundamental options, besides this time, you get an extra 15GB (35GB complete) space for storing. This plan prices $25 per thirty days and ensures ten video hours as an alternative of 5. The excellence between the 2 plans when it comes to choices is negligible most often.

I counsel you begin with the Wix Enterprise Fundamental plan and solely improve to Enterprise Limitless you probably have good cause to take action.   

Enterprise VIP

This tier prices $35 per thirty days. Probably the most distinguished improve is proprietary buyer care. In case you worth buyer assist or have nightmares of your website taking place at a essential hour, that is the plan for you.

Moreover, Wix Enterprise VIP means that you can create personalized reviews from the information you accumulate. This performance isn’t obtainable on any of the opposite enterprise and ecommerce plans. Moreover, you get limitless video hours on this plan.

I like to recommend Enterprise VIP for established companies.  

Wix Product Choices

Wix permits folks with little to no coding expertise to create an internet site from scratch. To this finish, Wix provides all of the options you would want to create an expert web site.

Wix Editor

The Wix editor is the platform’s foremost characteristic, permitting you to create an internet site from scratch with little or no coding expertise. This editor is among the many most strong on the market, and is intuitive and feature-packed, and might deal with nearly any sort of web site you throw at it.

The Wix editor provides greater than 500 designer-made and industry-specific templates. You may flick thru the templates primarily based on {industry} to make issues simpler. You get complete design freedom, together with dragging and dropping template parts to get the right website.

Suppose you’re fearful about your website wanting the identical as everybody else’s. In that case, Wix means that you can add scroll results, video backgrounds, animation and show your textual content and movies. You may as well select from greater than 100 fonts with the choice to add your individual.  

Wix additionally allows you to create a mobile-optimized website independently of your desktop website. Moreover, the Wix Cell app lets work in your website from a smartphone (hopefully one with a big display!) or a pill.

Total, Wix provides glorious design flexibility with out being too overwhelming for newbies. This web site builder treads the skinny line between being feature-rich and simple to make use of.

Wix Synthetic Design Intelligence (ADI)

If you’re pressed for time or the platform’s performance is proving a bit of overwhelming, Wix can actually construct the positioning for you.

The ADI provides a hands-off method to personalized web site constructing. Merely enter your social media profiles (Twitter, Fb, Instagram, and so on.) or web site. The AI will extract enterprise data from these pages and create the primary draft of your web site.

You may then tweak and customise the positioning to suit exactly what you’re in search of. To make your job even simpler, the ADI characteristic provides useful suggestions and prompts all through the method that will help you create the right web site.

Wix succeeds at pushing boundaries, and this Wix ADI is a characteristic you gained’t see too usually available on the market.

Velo by Wix

Though Wix primarily focuses on folks with minimal to no expertise creating an internet site, this platform does have one thing for amateurs and extra skilled internet builders.

Velo by Wix provides extra freedom to create the web site simply the way you need it. Wix allows you to use your supply management instruments and code editors and work in your setting of selection or on-line.

Moreover, you should utilize exterior information sources or use Wix’s built-in databases. Velo by Wix makes use of an open platform, permitting you to hook up with an exterior information supply and third-party information sources.

Wix Skilled Suite of Options

Wix has all of the instruments you would want to create and keep your web site. Most plans supply a free customized area identify with the choice to attach your current area. You additionally get free web site internet hosting and an expert mailbox full with a customized electronic mail to match your model and area identify.

Moreover, Wix provides contact administration that will help you accumulate and handle contacts and subscribers from a single dashboard. Extra options embody:

SSL Certificates: Wix provides a free SSL certificates that will help you with web site safety and SEO.

Social Instruments: You may simply join all of your social media accounts to your Wix web site.

Analytics: Wix retains observe of your internet efficiency, together with in-depth stats that will help you make data-driven choices.

Contemplating that Wix largely targets small companies, freelancers, and people, it’s arduous to fault its characteristic swimsuit. Its all-in-one method to web site constructing takes an enormous load off your again when creating your on-line presence.

Wix Enterprise and Ecommerce

One other space the place Wix excels is its industry-specific choices for companies and ecommerce websites. First, Wix allows you to construct an internet retailer from scratch. Ecommerce options embody a storefront, order-tracking, personalized transport and tax guidelines, coupons and reductions, and a number of fee strategies, amongst different options.

Whereas these options work properly for a small enterprise, Wix isn’t properly suited to a big on-line enterprise that depends totally on on-line gross sales. For starters, Wix solely helps a handful of fee strategies. There’s a good likelihood a big firm will want the assistance of third-party fee gateways to get round this limitation.

Moreover, its built-in ecommerce options aren’t all that highly effective in comparison with opponents comparable to Shopify. 

On the upside, the industry-specific ecommerce choices embody:

  • Wix Reserving
  • Wix Shops
  • Wix Weblog
  • Wix Music
  • Wix Images
  • Wix Occasions
  • Wix Movies
  • Wix Eating places

With these choices, you get industry-specific templates, options, and performance. This method makes your work a lot simpler.

For instance, Wix Bookings means that you can settle for on-line funds, settle for bookings across the clock, and ship auto-reminder emails to your shoppers. Wix Images allows you to tweak your picture’s sharpness and high quality, safe your images with built-in watermarks, and show your footage in over 30 galleries.

Chances are you’ll want a extra strong web site builder for a big ecommerce retailer. Nonetheless, for a small enterprise, skilled weblog, or freelance enterprise, Wix ticks all of the containers.

The Finest Web site Builders

To get a extra complete view of how Wix stacks as much as the competitors, please make sure to take a look at my Top 4 Best Website Builders publish.

  1. Wix – Finest for normal use
  2. Weebly – Finest for novices
  3. Shopify – Finest for eCommerce
  4. WordPress – Finest for content material administration

Total, Wix is an distinctive web site builder for a choose group of individuals, together with small enterprise homeowners, freelancers, professionals, and bloggers. Whereas Wix additionally works properly for small ecommerce companies, you might must look elsewhere in case you are creating a large on-line enterprise. Wix is user-friendly, extremely useful, and provides glorious worth for cash.  

Consulting with Neil Patel

See How My Company Can Drive Large Quantities of Visitors to Your Web site

  • search engine optimization – unlock large quantities of search engine optimization site visitors. See actual outcomes.
  • Content material Advertising and marketing – our group creates epic content material that can get shared, get hyperlinks, and entice site visitors.
  • Paid Media – efficient paid methods with clear ROI.

Book a Call

Source link

I am Freelance
Shopping cart