YouTube Adds New Option to Reply to Video Comments with Shorts

YouTube’s added a brand new manner for creators to have interaction with their group by way of Shorts, with a brand new possibility to create a Shorts clip primarily based on a remark posted in your movies.

As you may see on this instance, the brand new possibility will present a fast hyperlink to create a Brief from a posted remark, which can then switch that remark to a sticker inside the Shorts digital camera.

Which is similar as TikTok’s video reply option, which Instagram (in fact) additionally copied in December last year.

TikTok/IG reply with video

As per YouTube:

“Creators: we heard that you really want to have the opportunity to function feedback posted in your channel in your Shorts content material, and now you may. This launch is the primary of many for the remark expertise on Shorts.”

So YouTube’s wanting to lean into the engagement parts of TikTok, with extra interactive options in Shorts – and positively, that has been a core a part of TikTok’s huge success, inviting viewers into the expertise, as opposed to merely consuming content material.

Given this, it is sensible for YouTube to add the identical, which may very well be one other consideration in your Shorts technique. If in case you have one – which, on condition that Shorts is now generating 30 billion views per day, amongst 1.5 billion month-to-month logged-in customers, maybe it is best to.

The brand new possibility is rolling out from right this moment, and might be accessible to all Shorts creators on iOS ‘within the coming weeks’, with an Android launch to comply with.

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