YouTube Tests Podcast Management Options in YouTube Studio

YouTube is taking its subsequent steps into podcasting, with a brand new take a look at of the capability to add and handle podcasts in the YouTube Studio app.

As per YouTube:

“To make it simpler for creators to distribute their podcasts on YouTube, we’re working an experiment that means that you can create a podcast or set an present playlist as a podcast inside Studio.”

These in the experiment will be capable to add a podcast inside the ‘Create’ factor of YouTube Studio. You’ll additionally be capable to view all your podcasts in the ‘Content material’ menu below a brand new Podcasts tab.

Along with this, YouTube’s additionally testing new podcast analytics, which is able to present podcast-specific efficiency insights, making it simpler to measure your podcast content material in separation out of your video uploads.

YouTube’s been regularly growing extra podcast instruments, because it strikes to align with rising audio utilization. YouTube Music now has greater than 77 million paying subscribers, and whereas visible parts stay central to the platform’s broader providing, there’s clearly vital curiosity in audio-only content material as properly.

Final August, some users reported that they’d entry to a brand new podcast page in the app.

With many widespread YouTubers additionally now working their very own podcasts, it is sensible for YouTube to broaden its horizons in this path, and supply a extra complete media providing for its artistic expertise – which additionally now contains each brief and long-form video.

It’s nonetheless shifting slowly on podcasts, however this new addition is one other step in that expanded path.