YouTube Will Now Automatically Add Watermarks to Downloaded Shorts Clips

That is attention-grabbing. YouTube is taking steps to cease customers from re-posting YouTube Shorts clips to different apps, by way of the addition of new watermarks on Shorts clips.

As defined by YouTube:

When you’re a creator who downloads your Shorts from YouTube Studio to share throughout different platforms, you’ll now discover a watermark added to your downloaded content material. We’ve added a watermark to the Shorts you obtain so your viewers can see that the content material you are sharing throughout platforms may be discovered on YouTube Shorts.”

Which may very well be good, I suppose, by way of cross-promotion. However with different apps additionally penalizing clips that include visible watermarks, the true intention would seem to be limiting brief video sharing throughout apps, so as to make it slightly more durable for creators to merely re-post their Shorts to Reels or TikTok as effectively, as a way to construct their presence in every app.

It’s price noting each TikTok and Reels additionally embrace watermarks on downloaded clips, in an effort to prohibit the identical, so it’s not shocking to see YouTube take the same method. However nonetheless, it’s one other consideration – and with the present course of making it really easy to simply re-post your brief clips throughout every app, a type of low-effort baiting process, to see what you may get because of this, it’s one other strategic consideration for creators.

YouTube says that it’ll start including watermarks to Shorts downloaded on desktop from right now, with an enlargement to cellular coming quickly.

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