YouTube’s New Podcasts Platform is Now Live for Some US Users
YouTube’s taking its subsequent steps into podcast internet hosting, with some customers now in a position to entry a devoted podcast web page within the app, which is able to ultimately allow podcasters to feed their exhibits straight into YouTube, including one other promotion floor for their content material.
As you possibly can see on this instance, a lot of the listed podcasts, at current, hyperlink to YouTube accounts and movies of the identical, with audio variations obtainable for every, offering one other method to higher combine your YouTube and podcast content material method.
As per 9to5Google:
“Out there on desktop internet and cellular, it’s very rudimentary at this level. There are carousels, which might be expanded through ‘Present all’, for ‘Widespread episodes’, ‘Widespread podcast playlists’, ‘Really useful’, and ‘Widespread podcast creators’. The remainder of this web page hyperlinks to varied classes: Comedy, True Crime, Sports activities, Music, and TV & Movie.”
YouTube has confirmed the test, explaining that:
“The podcast vacation spot web page on YouTube helps customers discover new and fashionable podcast episodes, exhibits and Creators, in addition to suggest podcast content material. It’s presently obtainable within the US solely.”
So it’s nonetheless very restricted at current, but it surely’s the subsequent step in YouTube’s podcast plans, which is able to ultimately present one other consideration for constructing your YouTube and podcast viewers.
YouTube’s transfer into podcasts was revealed earlier this year, through a leaked pitch deck which offered a primary overview of the platform’s plans to extra immediately incorporate podcasts into the YouTube expertise.
As famous, podcasters will ultimately be capable to feed their audio exhibits in through RSS, with YouTube providing audio adverts, analytics, and extra to assist them showcase their audio choices.
In some methods, it appears unusual that the main video platform is shifting into audio as nicely, however with podcast listenership on the rise, and audio choices gaining recognition, there’s clear worth in YouTube incorporating podcasts as one other potential progress component.
As highlighted within the above picture, many fashionable YouTubers now have their own podcasts anyway, which they share to the platform through in-studio video clips, which basically signifies that YouTube already hosts a variety of audio-focused content material both method. On the identical time, YouTube has additionally made music a much bigger focus, with audio-only listening options offering one other means to devour YouTube content material.
In late 2020, YouTube reported that music streaming had reached an all-time high, whereas YouTube Music itself now has greater than 77 million paying subscribers. So whereas visible parts stay central to the platform’s broader providing, there’s clearly vital curiosity in audio-only content material as nicely, whereas YouTube additionally added audio only ads back in 2020, as a part of its broader push to maximise YouTube Music.
On steadiness, the combination of podcasts makes a variety of sense, in offering extra methods for creators to solidify bonds with their viewers.
YouTube hasn’t offered any additional particulars at this stage, however an official announcement is anticipated someday quickly.